REVIEW
CIDPEX Review- 2026-01
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Disposable Hygiene Products Pavilion: Health and Quality Living
Disposable Hygiene Products Pavilion: Health and Quality Living By Sun JingThe Disposable Hygiene Products Pavilion featured a strong lineup of leading companies, such as Kayson, Yuhong, Sun’o, Qianzhiya, Tianjiao, Megasoft, Coco, Sunkiss, Aishule, Welfare, E-Way, Tongling Jieya, Guoguang, and Yixiang, all presenting impressive exhibits.A wide array of eye-catching new products was unveiled: sanitary napkins using natural fibers like cotton and bamboo, glue-free core sanitary napkins, open-close daily menstrual pants; baby diapers with skin-friendly, hypoallergenic properties, baby diapers with Chinese-style packaging; odor-control adult diapers, adult care products registered with a medical device license, gender-specific light incontinence products; flushable moist toilet tissues, functional wipes, flushable and biodegradable wipes, etc., all offering a fresh and innovative perspective. These products not only demonstrated performance enhancements but also showed a distinct focus on improving user experience and catering to users’ emotional well-being. Scan the QR code to view highlights from the Disposable Hygiene Products Pavilion 1. Feminine Hygiene ProductsKeywords: Natural Fibers, Glue-Free Core, Breathable, Antibacterial, Easy-to-Change Menstrual PantsFoshan Kayson Hygiene Products Co., Ltd. launched its new Yingdong light sports sanitary napkins, which incorporate innovative materials such as dry bubble-type cotton-soft topsheets, glue-free cores, and zero-feel sport cuffs. Also exhibited were the Xiaoni upgraded pure cotton sanitary napkins and medical-grade menstrual pants. Hengan International Group Co., Ltd. exhibited the Space 7 Tianshan Velvet Cotton sanitary napkins, which use a 100% pure cotton topsheet infused with lotion. Vinda Paper (China) Co., Ltd. exhibited the Libresse V-natural ultra-thin sanitary napkins and the V-comfort ultra-thin cotton soft menstrual pants. Shanghai Sun’o Development Co., Ltd.’s Pomelo Sanitary Napkin uses biodegradable pomelo sac fiber and extracts natural pomelo moisture-absorbing essence via patented biological technology, making it suitable for sensitive skin. AAB Group (China) Co., Ltd. exhibited pure cotton sanitary napkins and menstrual pants, which feature pure cotton top sheets for gentleness and non-irritation, combined with breathable backsheets to prevent discomfort. Clean Breath Biotechnology Co., LTD. showcased the Sundomey microcapsule antibacterial sanitary napkins and the Ai Sheng Huo far-infrared negative ion nano-silver panty liners. Hangzhou Yuhong Sanitary Products Co., Ltd. displayed open-close daily menstrual pants, designed for convenient daytime changes. 2.Baby Diapers Keywords: Soft & Breathable, Chinese-style & Cartoon Pattern Packaging Hengan International Group Co., Ltd. exhibited the Q-MO mild acid baby pants and the Anerle Niu Niu baby diapers with a thin, form-fitting design. Hangzhou Qianzhiya Sanitary Products Co., Ltd. launched the new Mingren Baobao baby diapers with Chinese-style packaging. Quanzhou Tianjiao Lady & Baby’s Hygiene Supply Co., Ltd. exhibited the Rouya Soft 0 Pressure baby diaper containing shea butter, along with the Yuhuang and Chaoai baby pull-up pants, focusing on softness, breathability, and comfort. Hangzhou Yuhong Sanitary Products Co., Ltd. showcased the Oxymore breathable baby diapers, which use patented breathable material instead of traditional PE backsheets, allowing the skin to breathe freely. Megasoft (China) Co., Ltd. presented the Chikool’s Haohan Yuzhou Series, selecting materials like 1.2D ultra-fine fibers, high-absorption-rate SAP, and micro-porous breathable positioned backsheets. The products are ultra-soft, highly absorbent, dry and comfortable. 3. Adult Incontinence Products Keywords: Antibacterial & Odor-Control, Active Aging, Absorbent Pads Emerge as New Trending Categories Hangzhou Coco Healthcare Products Co., Ltd. made a remarkable appearance with its independent brand super IP “Active Elderly” and professional health care product series, including diapers, pull-up pants, under pads, light incontinence absorbent pads, and auxiliary products like moist toilet tissues and adult care wipes. This not only highlighted the company’s leading edge in products, technology, and services but also conveyed the elderly care philosophy of “Active Aging, Healthy Living” to the outside world.Sunkiss Healthcare (Zhejiang) Co., Ltd. displayed its full range of products for adult, feminine, and infant care. Beyond its series registered as national Class I medical devices in China, Sunkiss introduced innovations in adult care products, with new-concept diapers and pull-up pants making a dazzling debut. The Forlife absorbent pads also garnered significant attention. Shandong Aishule Hygiene Products Co., Ltd.’s Aishule Odor-Control Series adult diapers use “Active Care” (活护) odor-control technology for long-lasting bacteriostasis and powerful odor elimination. The Craftsmanship Series adult diapers offer scientific bacteriostasis, Active Care odor control, and accelerated absorption. The Medical Care Series, registered as Class I medical devices, ensures safety and reliability. Megasoft (China) Co., Ltd.’s Transcend series of adult care products, including diapers and under pads, features skin-care and antibacterial properties and utilizes upgraded lock-water technology, which ensures a dry, thin, and comfortable experience. Shanghai Welfare Group Co., Ltd. exhibited the Weiai Mianyou adult care series, known for its cotton-soft and dry feel, high absorbency, and effective odor control. Zhejiang E-Way Healthcare Co., Ltd. featured the new Sisyca® 2-in-1 absorbent pads, designed for individuals with light to moderate urinary leakage. Suitable for use around the menstrual period or for protection against leakage during laughing, coughing, sneezing, exercising, or traveling, these pads offer strong absorbency and contain odor-control factors, and are thin, breathable, discreet, and comfortable. Shanghai Sun’o Development Co., Ltd., leveraging decades of professional manufacturing experience, developed the Miaosijing product line specifically to address urinary leakage concerns among Asians, featuring a proprietary targeted absorption patent for a comfortable experience. 4. Wipes Keywords: Pure Water, Flushable, Biodegradable, Functional Tongling Jieya Biologic Technology Co., Ltd.’s Jieya baby hand & mouth wipes use 99.9% ultra-pure water, minimizing preservative addition. Its moist toilet tissues are made from flushable wood pulp nonwovens, are 100% biodegradable, and incorporate the latest Pro pop-up dispensing technology to enhance the consumer experience. Additionally, sweat-inhibiting cooling wipes and sweat-inhibiting scented wipes were displayed, catering to active individuals. Henan Yixiang Hygiene Technology Co., Ltd. exhibited multiple Deeyeo moist toilet tissue products, including pure water moist toilet tissues and mini moist toilet tissues. Also exhibited were featured new products like colostrum baby wipes, baby cotton-soft towels, cotton-soft face towels, and lotion cloud-soft tissues. Hangzhou Guoguang Touring Commodity Co., Ltd. exhibited new products like cotton soft towels and summer cool-feeling sweat wipes. Shandong Runhe Sanitary Materials Co., Ltd. showcased wipes containing chamomile, aloe vera, and mint essences, alongside dish wipes with built-in detergent. Imperial Palace Commodity (Dongguan) Co., Ltd. exhibited the Sweet Carefor moist toilet tissues, whose fresh green packaging and cartoon patterns are eye-catching, and single-pack products are convenient for on-the-go use. - 2026-01
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Tissue Paper Pavilion: New Trending Products for Different Scenes
Tissue Paper Pavilion: New Trending Products for Different Scenes The Tissue Paper Pavillion at CIDPEX 2023 brought together leading enterprises from national and regional markets, including Hengan, Vinda, Gold Hongye, Libang, Yusen, Vanov, Botare, Goldendoctor, Orient Champion, Foliage, Kaisheng, Jiangnan, Yashi, and Sipiao.At this exhibition, companies launched trendsetting new products targeting different scenarios and consumer groups. These products utilize advanced tissue parent roll production technologies like TAD and TAD-like processes, as well as upgraded converting techniques such as 3D embossing and glue-free tail sealing. These enhancements impart exquisite and diverse patterns to the products while improving properties like fluffiness, softness, absorbency, and environmental friendliness. The addition of ingredients like moisturizing cream makes products more delicate, softer, and gentler on the skin. The wide array of new products attracted numerous distributors for order negotiations. Scan the QR code for highlights of the Tissue Paper PavilionFujian Hengan Group Co., Ltd.Hengan Group launched several new “Hearttex” tissue paper products at the exhibition. Product development focuses on the product itself, enhancing tissue toughness and increasing ply count to improve user experience. By understanding market changes and consumer demand, Hengan innovatively launched super mini wet wipes and upgraded the packaging for a range of products.Simultaneously, Hengan also showcased numerous star products like “Space7” sanitary napkins, “Anerle” baby diapers, and “ElderJoy” adult incontinence care products. Vinda International Holdings LimitedVinda showcased its innovative, washable kitchen towels—a technological breakthrough in the category. The parent rolls are produced on an introduced Valmet TAD-like tissue machine. Utilizing innovative POWER-X magic speed absorption technology, these towels deliver three times the absorption for oil and water, are thick yet resistant to tearing, and can tackle seven major types of grease in a single wipe, redefining the kitchen cleaning experience.Additionally, Vinda unveiled its industry-first Air-Touch technology, an innovation that delivers a cotton-soft sensation. This launch introduces a new high-end tissue series renowned for its cotton-like strength and luxurious softness, creating an unmatched experience that perfectly blends a cotton-like feel, plush softness, and premium thickness to lead the industry’s development. Gold Hongye Paper Group Co., Ltd.“VIRJOY”, a premium tissue paper brand under Gold Hongye Paper Group, is the exclusive paper for over 400 international five-star hotels. The “VIRJOY” thick lotion tissue incorporates imported cream and is designed specifically for today‘s sophisticated women. Targeting the growing kitchen/culinary scene, Gold Hongye launched hot air kitchen towels using pioneering TAD technology, and introduced the trending product—low-foam kitchen wipes, applying a specially developed low-foam formula to help solve various kitchen tasks. Gold Hongye also launched the tissue paper industry’s first zero-carbon product – “Vinda Deluxe” Zero Carbon Paper, putting its commitment to green development into practice. Libang GroupLibang Group showcased several new products, including: “Libang” four-side embossed facial tissue, made from 100% imported wood pulp, offering greater softy and flexibility, with no linting or delamination for more comfortable use.The popular “Libang” Life Series multi-functional hanging facial tissue features a space-saving, wall-mounted design with bottom dispensing for on-demand access. Its large capacity reduces refill frequency, and its versatility across multiple scenarios allows it to tap into new consumption trends and cater to younger consumer groups.The new “Libang” 5D 3D embossed paper breaks through the flat structure of tissue, enhancing aesthetic appeal while significantly improving the user experience. The raised and recessed spaces from the 3D embossing increase the paper’s cotton-like strength and toughness, providing a comfortable feel and doubled water absorption. Furthermore, the embossed mesh lines lock the layers together, making the paper compact, delamination-resistant, and highly durable even when wet.“Libang” Silk & Beautiful Skin sanitary napkins offer greater absorbency and enhanced safety. Baoding Yusen Sanitary Health Supplies Co., LtdYusen Group debuted a range of innovative tissues designed to meet diverse consumer needs. The “Yusen” Pure Wood Pulp Series guarantees comfort with its 100% virgin wood pulp construction. This is complemented by the “Baxlead” Soft & Gentle wet-strength tissue, which combines durability when wet with aesthetically pleasing embossing. The final introduction, the “Watsoft” cotton-feel tissue, features advanced double-sided 3D embossing that traps air for a plush feel, successfully merging softness with strength for versatile dry and wet use. Fujian Botare Network Technology Co., Ltd.Botare launched new products including the Air Cushion Tissue · Cheerful Orange Facial Tissue and the Wet Strength Tissue, and introduced a new Air Cushion Bottom Pullout.The “Botare” Air Cushion Tissue · Cheerful Orange Facial Tissue uses virgin wood pulp, diamond embossing patterns, and air-cushion soft technology with a scientific ratio of long and short fibers for an upgraded soft touch. It is 4-ply thick, does not tear easily when wet, and resists linting during wiping. The Air Cushion Hanging Bottom Pullout is suitable for various living scenarios, can be hung on the wall, uses bottom-dispensing, and offers convenient extraction.The “Botare” Wet Strength Tissue uses imported Russian wood pulp as raw material. The tissue is thick and strong, resistant to tearing, and features a feather embossing design. Its optimized fiber ratio gives it three times the wet strength of ordinary tissue. The 4-ply design resists linting during use. Sichuan Vanov New Material Co., Ltd.“Babo” launched multiple trendsetting new products, including the 6D Embossed Series, Water-Touch Soft Series, and Water-Composite Embossed Series tissue papers, as well as the Silky Cotton Soft Towel Series.The 6D Embossed Series uses 6D technology for double-sided embossing, offering a comprehensive upgrade in softness and being soft and skin-friendly. It is 4-ply thick, wider, and larger.The Water-Composite Embossed Series uses water pressure to composite the sheets without adding chemical adhesives. It features four-side embossing to prevent delamination; and has unique zodiac patterns that are novel and distinctive.The Water-Touch Soft Series perfectly blends natural cream with 100% virgin bamboo pulp, offering moisturizing softness without stickiness. The addition of natural moisturizing factor makes it suitable for sensitive skin.The Silky Cotton Soft Towel Series, developed with bamboo fiber technology, gently cleanses while caring for the skin, leaving it feeling silky smooth and soft. Hebei Goldendoctor Health Products Co., Ltd. Goldendoctor Group launched multiple new products including tissue paper and toilet wet wipes, and fully rolled out its comprehensive series of feminine care products.The “Doctor.Z” series tissue paper uses 4K HD glue-free 3D embossing composite technology, where multiple layers of paper are tightly bonded without delamination, with clear and three-dimensional embossing offering strong visual impact. The paper is soft and skin-friendly, with a bulky, bubbly feel, balancing smoothness and elasticity.The “Kimbos” Golden Soft Whisper series tissue paper selects high-quality virgin wood pulp, optimizes the fiber ratio for softness, strength, and delicacy, with an upgraded texture. It improves production processes to enhance product absorbency and flexibility, and uses a glue-free tail sealing process without chemical adhesives, synchronizing sealing and core attachment, greatly improving production efficiency and the grade of the finished product.The “Kimbos” Cloud Feather Cotton Sanitary Napkin is crafted with a pure cotton surface and a glue-free core, designed to minimize irritation for sensitive skin. Its fully breathable, three-layer structure further enhances comfort by effectively preventing stuffiness.The “Kimbos” brand Instant-Absorption Soft Sanitary Napkin uses 1.2 denier ultra-fine fibers in the top sheet nonwoven for rapid absorption and quick distribution, achieving a silky-thin feel, zero-perception softness, and cloud-like breathability. The packaging uses a gold sand film for a more premium feel, and the 410mm product has an extended design for peace of mind during movement.The “Kimbos” Toilet Wet Wipes are formulated to be flushable, tear-resistant during use, and gentle on the skin with a balanced pH and aloe vera extract. They minimize seepage and provide deep, hygienic cleaning with a 99.9% bacteriostatic rate, dry quickly after use, and feature a convenient no-double-dispensing design to ensure both cleanliness and convenience. Shanghai Orient Champion GroupOrient Champion launched the “Hygienix” 4D Dissolvable Toilet Tissue, which is 4-ply thick, soft and strong, with a 3D embossed design, soft and skin-friendly, and dispersible when flushed. The AQUA Wet-Strength Facial Tissue is tear-resistant and durable when wet, featuring a plush, velvety texture that provides a soft, flexible, and skin-friendly feel. Shanghai Foliage Industry Co., Ltd. Foliage’s “GQ-Show” Facial Tissue uses innovative 4-side 3D embossing and edge-locking technology, selecting from over ten exquisite patterns. The layers of tissue have strong bonding force. It uses high-quality virgin wood pulp with a golden ratio of long and short fibers, making the product soft and skin-friendly. It effectively absorbs and locks in moisture while remaining resistant to breaking when wet. Shengda Group Jiangsu Kaisheng Paper Co., Ltd. Kaisheng launched “Sund” embossed toilet tissue, dissolvable embossed toilet tissue, draw out embossed toilet tissue, and hanging versatile tissue paper. The toilet tissue uses reed and wood fibers as raw materials, employing a unique oxidation bio-technology instead of the traditional pulping process. Exquisite embossing makes the product lighter, softer, and more skin-friendly. The dissolvable embossed toilet tissue uses self-developed technology to achieve dispersibility when flushed into the toilet. The draw out embossed toilet tissue can be double-layered or single-layered folded, one sheet is sufficient for use, offering convenience. The hanging versatile tissue paper, easily hung on the wall with bottom dispensing, adapts to various settings and effortlessly meets day-to-day needs with great convenience. Guangxi Hengxian Jiangnan Paper Co., Ltd. Jiangnan Paper launched “Sans” kitchen towel, as well as hand towel and kitchen towel parent rolls in various specifications including white, virgin fiber, and colored. The products use a double-layer embossing process, can be used both dry and wet, and have passed food-grade certification. Sichuan Petrochemical Yashi Paper Co., Ltd. “Oulu” displayed multiple tissue paper products including bamboo pulp facial tissues, kitchen towels, and toilet tissue. Produced using virgin bamboo pulp, these products are soft, strong, and skin-friendly, with high absorbency, do not tear easily when wet, and have passed US FDA and EU AP food-grade testing. Yangzhou Sipiao E-commerce Co., Ltd.“Sipiao” launched the Oriental Charm Soft-Feel Facial Tissue, National Tide Golden Peacock Thick-Feel Bathroom Tissue, and Feather Soft Rhyme National Style Toilet Tissue. The products capitalize on the popular “China Chic” trend, featuring a design that is both culturally resonant and stylishly modern. - 2026-01
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A Look Back at the Expo Preparations Expo Highlights: Humanized Services Enhance Attendee Experience, Innovative Measures Boost Expo Influence
A Look Back at the Expo Preparations Expo Highlights: Humanized Services Enhance Attendee Experience, Innovative Measures Boost Expo Influence Highlight 1: Multi-pronged Approach to Promote the Return of Overseas Clients l Conducted one-on-one invitations for overseas clients, directly reaching thousands of international professional visitors via email, phone, and other methods, expanding the expo’s global reach.l Enhanced cooperation with domestic and international professional media, mass media, associations, and professional institutions. Promoted the expo’s innovative highlights through diverse formats and channels, increasing exposure. Highlight 2: Traditional + Private-Domain + Special Channels Drive Brand Traffic Soaring Online and Offline l Established in-depth strategic partnerships with various JD departments (Home Cleaning, Personal Care, Maternal & Infant, POP) to co-build a Trending Categories Display Area on-site. Attracted 15 major brands from paper products, hygiene products, and intimate care. Enhanced industry and consumer influence through scenario-based displays and live trend sharing!l Co-built a Trending Categories Display Area with Tmall, showcasing the versatility of tissue products in outdoor and indoor scenarios via “scene recreation + product display,” boosting consumer awareness and setting new trends for paper products!l Hosted JD and Tmall Home Cleaning sub-forums on-site, with numerous experts providing in-depth interpretation of high-interest topics like paper product trends, market opportunities, and new merchant support policies, fostering sound business growth!l Actively expanded strategic cooperation with e-commerce platforms like Youzan and Jiguo to reach more consumers through private-domain and special online channels, comprehensively enhancing brand influence! Highlight 3: Professional Media Interviews Uncover Corporate Stories; Mass Media Expansion Boosts Consumer Reach Senior industry editors conducted in-depth interviews with founders and executives from over 20 companies, including P&G, Hengan, Vinda, and Gold Hongye, uncovering the growth stories of leading Tissue & Hygiene enterprises and documenting 30 years of industry evolution.Over 50 mass media outlets, including People’s Daily Online, Chinadaily.com.cn, qq.com, CNR.cn, and Ci123.com, simultaneously provided deep coverage and dissemination of expo events and trendsetting products. Enhance and consolidate brand image through a multi-angle, all-round approach, directly reaching end consumers! Highlight 4: New Featured Display Areas Expand Exhibit Categories l To implement the “Guiding Opinions on Promoting the Development of the Elderly Products Industry(《关于促进老年用品产业发展的指导意见》),” a display area for the “Elderly Products Promotion Catalog” was set up, attracting 15 adult diaper companies, including Hengan, Vinda, Coco, and Aishule for on-site display.l To fulfill national strategies for intelligent manufacturing and dual carbon goals, a special “Intelligent Manufacturing / Green Manufacturing Display Area” was established at this expo, attracting leading intelligent manufacturing enterprises like Mitsubishi and Chaint Corporation, effectively promoting intelligent development within the industry. Highlight 5: Rich Activities Promote High-Quality Industry Development A dedicated Health & Medical Care sub-forum was held on-site, where experts provided in-depth interpretation of national medical and elderly care policies, and analyzed market demands for elderly well-being and AI applications in the health and medical care field, further enhancing the influence of the Health & Medical Care Industry Pavilion.To provide industry visitors with a one-stop resource for industry trends and quickly learn about the most distinctive innovative products and technologies, a range of dedicated displays for Products, Outstanding Suppliers, and Leadership & Innovation were set up at the venue. Highlight 6: Continuous Digital Transformation: “Internet+” Global Cloud CIDPEX Drives Two-Way Traffic of Professional Visitors Continued to promote digital transformation, with the printed directory fully upgraded to an electronic directory, enabling convenient access to exhibitor information anytime, anywhere.Concurrently with the physical expo, the Cloud Service Platform launched the online Cloud CIDPEX. On-site visitors could use it for booth search, show directory, catering info, etc. Off-site visitors could also browse the cloud services anytime for online negotiations.Cloud CIDPEX also caters to the procurement needs of overseas clients unable to attend in person. International clients can use the Cloud Service Platform to communicate with Chinese exhibitors, enabling cloud-based trade anytime! Highlight 7: Providing More Humanized Services from the Perspective of Exhibitors and Visitors Comprehensively upgraded on-site signage with more vibrant visuals and user-friendly guidance, ensuring a more enjoyable and streamlined visitor experience.Utilized new media like the official WeChat Channel, TikTok, and Kuaishou for video promotions of exhibitors’ new and featured products, expanding exhibitor influence.Upgraded the design of exhibitor invitation letters, with vibrant visuals and convenient invitation methods, instantly conveying exhibitor highlights!To help exhibitors obtain cost-effective, safe, aesthetically pleasing, and practical booths while minimizing costs for special booth construction, introduced a value-added service offering “ready-to-use,” customized booth solutions for booth sizes ranging from 18 to 180 square meters, assisting companies in achieving high-quality, cost-effective, green expo participation.Selected 12 high-quality catering suppliers offering Chinese and Western cuisine, ensuring attendees eat with peace of mind.Achieved full coverage of information desks across all zones, providing detailed and attentive inquiry services, making the visit clear and understandable for all participants.The organizer’s booth prepared various industry materials like the Annual Report on Chinese Tissue Paper & Disposable Products Industry, Directory of Tissue Paper & Disposable Products [China] and Tissue Paper & Disposable Products magazine, providing firsthand access to the latest industry information! A Look Back at the Conference PreparationsFOCUS Tissue & Hygiene Conference: Dedicated to addressing post-pandemic demands, navigating new macroeconomic and policy shifts, and understanding new industry trends, the conference served as a platform for transforming marketing and branding strategies, adapting to new channels, and driving overseas expansion. By staying ahead of the times, it paved the way for a low-carbon, sustainable future for the industry. Highlight 1: High-Level Planning for a Conference Centered on “Market, Technology, Application, Development” During the planning stage of this year’s FOCUS Conference, opinions and suggestions were widely collected from industry professionals. Through meticulous planning, the conference was structured around four main thematic venues: Wipes, Market and Marketing, Tissue Paper, and Disposable Hygiene Products, featuring 49 high-level speeches and one interactive forum on overseas expansion. Guided by practical needs from a global and forward-looking perspective, it brought together global industry experts to focus on the tissue paper and hygiene products industries, and centered on the themes of “Market, Technology, Application, Development.” Addressing new demands in the post-pandemic era, the forum delivered practical and actionable tips and tricks on new technologies, materials, machinery, and products for industry development. Highlight 2: Broadening International Horizons, Expanding Global Network With the easing of pandemic controls and the resumption of trade, this year’s FOCUS Conference invited overseas industry associations such as JHPIA, EDANA, and INDA, as well as international companies including the Water Services Association of Australia, Unicharm, TRACE Femcare Incorporated, Suzano, and Solenis, to engage in discussions and exchange via keynote speeches.Moreover, with overseas buyer registrations surpassing one thousand and nearly a hundred international representatives attending the conference, simultaneous interpretation services were reinstated, breaking down language barriers and fully demonstrating the conference’s international caliber. Highlight 3: Expanding E-commerce Platform Trend Reports, Extending Global Reach of the FOCUS Conference Following last year’s participation of leading e-commerce platforms, including Tmall, JD, Youzan, and DXY.cn, which released the latest product trends at the FOCUS Conference, this year saw an increase in e-commerce platform trend reports. Tmall shared trend reports on paper products and moist toilet tissue development at the Market and Marketing Session and the Wipes Conference. JD shared its tissue paper consumption trend report at the Wipes Conference. Other platforms also presented their respective trend reports. The inclusion of these platforms underscores the growing influence and reach of the FOCUS Conference. Highlight 4: Release of Authoritative Data Reports to Lead High-Quality Industry Development Institutions, including China National Household Paper Industry Association (CNHPIA), Japan Hygiene Products Industry Association (JHPIA), INDA, Nielsen, Kantar Worldpanel, Euromonitor, RISI, Baisi Consulting, and AFRY provided in-depth analysis of the industry market overview and consumption trends from diverse countries, product categories, and viewpoints. This offered authoritative guidance for the industry to seize new development opportunities and address new challenges, guiding high-quality industry development. Highlight 5: Gathering of Experts to Discuss Overseas Expansion and Technological Development This year’s FOCUS Conference specially featured an Opportunities and Challenges in Overseas Market Expansion Interactive Forum within the Market and Marketing venue. It featured a summit discussion with top executives from companies boasting overseas operational success, directly addressing the pain points of going global and assisting enterprises in successfully expanding overseas markets!In the technical sessions, this year’s Wipes Conference revolved around the topics of “Market Trends, Biodegradability, and Flushability.” Topics were set from multiple dimensions, including standards and regulations, consumption trends, and material technology, covering the global wipes industry development overview and the latest technologies in biodegradable and flushable materials. The Tissue Paper session focused on “Technological Innovation and Low-Carbon Environmental Protection,” sharing cutting-edge technologies and innovative applications in areas such as fiber raw materials, equipment upgrades, low-carbon environmental protection, and energy conservation and consumption reduction, providing ideas and clarifying paths for the development of tissue paper enterprises. The Disposable Hygiene Products session centered on “New Materials, New Technologies, and New Applications,” sharing exciting content, including fiber raw materials, production safety, green packaging, biodegradability, material innovation, as well as the market status and trends of pet hygiene products. Opportunities and Challenges in Overseas Market Expansion Interactive Forum Wipes Conference Tissue Paper Disposable Hygiene Products - 2026-01
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CIDPEX 2023 Review
CIDPEX 2023 Review The 30th China International Disposable Paper Expo (CIDPEX), organized by China National Pulp and Paper Research Institute Co., Ltd. (CNPPRI) under the Sinolight Corporation, and co-organized by Vinda International Holdings Ltd, Baosuo Paper Machinery Manufacture Co., Ltd., Foshan Xinfei Hygiene Materials Co., Ltd., OK Science and Technology Co., Ltd., Xiamen C&D Paper & Pulp Co., Ltd., and Guangdong Zhidesheng Technology Co., Ltd., was successfully held at the Nanjing International Expo Center from May 12th to 16th, 2023 (FOCUS Conference on May 12th-13th, Exhibition on May 14th-16th). The expo covered 80,000 square meters, featuring nearly 900 industry enterprises and attracting over 40,000 professional visitors to the annual industry event.The year 2023 marked the 30th anniversary of both the China National Household Paper Industry Association (CNHPIA) and CIDPEX. On the evening of May 13th, the organizer held the “Hand in Hand for Thirty Years, Carrying Forward the Legacy and Charting a New Chapter – 30th Anniversary Celebration of CNHPIA & CIDPEX” at the Nanjing International Expo Conference Center, reviewing the development achievements of the past three decades together with the industry. During the ceremony, Wang Keling, Deputy Secretary of the Party Committee and General Manager of Sinolight Corporation; Dr. Cao Zhenlei, Chairman of China Technical Association of Paper Industry (CTAPI) and Director of CNHPIA; Ms. Sun Bo, Assistant General Manager of Sinolight Corporation, Secretary of the Party Committee, Chairman, and General Manager of CNPPRI, along with industry enterprise representatives, jointly inaugurated this year’s expo, officially opening the 30th CIDPEX. On the morning of May 14th, Sun Bo, Assistant General Manager of Sinolight Corporation and Chairman of CNPPRI, along with Cao Baoping, Deputy General Manager of CNPPRI and Director of the Household Paper Center, accompanied Xie Li'an, Level Ⅱ Bureau Rank Official of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology; Wang Keling, Deputy Secretary of the Party Committee and General Manager of Sinolight Corporation; Jiang Hao, Deputy General Manager, and others on a tour of the expo. They engaged in face-to-face communication with some exhibitors, learning about their production, operations, and featured products/equipment, and fully affirmed the bridging role CIDPEX plays for the industry. Dr. Cao Zhenlei, Chairman of CTAPI and Director of CNHPIA; Zhao Wei, Chairman of the China Paper Association; Zhang Yulan, Secretary-General of CNHPIA, as well as leaders from leading industry enterprises such as Hengan and Vinda, also visited the expo.Expo Scale: Gathering New and Popular Products Across the Entire Industry Chain, Optimizing the Experience with One-Stop ServicesCIDPEX 2023 featured five pavilions: Tissue Paper Pavilion, Disposable Hygiene Products Pavilion, Raw & Auxiliary Material Pavilion, Machinery Pavilion, and Health & Medical Care Industry Pavilion, covering the upstream and downstream of the industry chain of tissue paper and disposable hygiene products sectors. Building on previous editions, the expo further explored new market potential, expanded the exhibit range, and innovated in display formats, creating a one-stop trade platform for industry professionals.Simultaneously, CIDPEX, integrated with the innovative digital “Cloud Service Platform,” optimized expo services through digital technology, including online pre-registration, electronic credentials, pre-show online preview, electronic directory, booth location, and online subscription to on-site materials – allowing exhibitors and visitors to enjoy a professional and convenient new experience via cloud services.Alongside the physical expo, the Cloud Service Platform’s domestic and overseas websites launched the Cloud CIDPEX, incorporating diverse functions such as enterprise activity live streams, Focus Conference replays, online theme pavilions, online networking, and virtual booths, making online participation a powerful supplement to the offline event.Pavilion Highlights: Trendsetting New Products Enhance Quality Living; Green Sustainability and Customized Equipment Drive Industry UpgradingØ Tissue Paper Pavilion: Enriching the Experience of Paper Product UsageThe Tissue Paper area gathered leading enterprises from national and regional markets such as Hengan, Vinda, Gold Hongye, Libang, Yusen, Vanov, Botare, Jinboshi, Orient Champion, Hulijia, Kaisheng, Jiangnan Paper, Yashi, and Sipiao. Companies launched a range of trendsetting new products targeting different scenarios and consumer groups, upgrading post-processing techniques for paper products and enhancing properties like bulk, softness, liquid absorption, and environmental friendliness, attracting numerous distributors for ordering and negotiations.Ø Disposable Hygiene Products Pavilion: Caring for Health, Embracing Quality LifeThe Disposable Hygiene Products Pavilion featured a strong lineup of leading companies, such as Kayson, Yuhong, Sun’o, Qianzhiya, Tianjiao, Megasoft, Coco, Sunkiss, Aishule, Welfare, E-Way, Tongling Jieya, Guoguang, and Yixiang, all presenting impressive exhibits. Innovative products included sanitary napkins and open-close daily menstrual pants using natural fibers like cotton and bamboo; baby diapers with skin-friendly, hypoallergenic properties and baby diapers with Chinese-style packaging; adult care products registered with a medical device license and gender-specific light incontinence products; moist toilet tissues, functional wipes, and more. These provided more choices for distributors, agents, maternal and infant stores, and e-commerce players.Ø Raw & Auxiliary Material Pavilion: Performance Enhancement & Sustainable DevelopmentIn the Raw & Auxiliary Material Pavilion, nearly 300 suppliers conducted annual new product and technology releases and promotions on-site, covering nonwovens, films, SAP, hot melt adhesive, packaging and printing materials, etc. Various raw and auxiliary materials are becoming more functionally segmented, with continuously improving performance, and steadily progressing towards green and environmentally friendly directions, laying the foundation for the industry’s sustainable development.Ø Machinery Pavilion: Digital Intelligence Optimizes UpgradingThe Machinery Pavilion gathered numerous leading equipment manufacturers for live machine demonstrations, offering a fresh experience in smart manufacturing. With new technologies like TAD tissue machines and TAD-like tissue machines entering the domestic market, the changes brought to the industry are gradually becoming apparent. Digital intelligence in hygiene product equipment aids high-efficiency production, and packaging equipment operation is more flexible and user-friendly. A steady stream of visitors watched the live equipment demonstrations.Ø Focusing on the Health & Medical Care Sector, Expanding the Blue Ocean MarketThe Health & Medical Care Industry Pavilion, launched in 2021, has received widespread attention from the industry, becoming an effective aid for companies planning to enter the blue ocean market of big health industry. After three years of cultivation, this pavilion has grown stronger. In 2023, nearly 50 representative companies gathered on-site, providing more choices for visiting distributors, agents, e-commerce players, pharmacies, and maternal and infant stores.Concurrently, a Health & Medical Care Forum was held during the expo, inviting industry experts and corporate executives to share trends in the elderly care industry face-to-face with the entire industry.Ø Centralized Display of Elderly-Friendly Products, Tapping the Silver Economy PotentialTo implement the national Guiding Opinions on Promoting the Development of the Elderly Products Industry (《关于促进老年用品产业发展的指导意见》), this year’s expo specially featured a display area for products shortlisted in the “Elderly Products Promotion Catalogue,” conducting on-site product displays to jointly explore the potential of the silver economy and promote the development of the elderly care industry.Ø Leading Consumption Trends, Showcasing Craftsmanship BrandsOn-site at CIDPEX 2023, the 21 branded products shortlisted for the “National Campaign for ‘Variety, Quality, and Brand’: 2023 ‘Craftsmanship Products’ List in China’s Tissue Paper and Hygiene Products Industry” were displayed collectively. This enhanced the visibility of these products and allowed more consumers to discover, purchase, and use them. Compared to ordinary products, Craftsmanship Products boast superior quality, enhanced safety, and better meet consumers’ needs of upgrading consumption, holding significant importance for improving the quality of tissue and hygiene products and promoting high-quality industry development.Ø “Showcasing” New Product, “Showcasing” New TrendsTo allow industry visitors to more intuitively grasp industry trends and quickly understand the most distinctive innovative products and technologies, CIDPEX 2023 featured a range of dedicated displays for Products, Outstanding Suppliers, and Leadership & Innovation. Many companies held on-site sharing sessions to display their flagship and specialty products and technologies, attracting large audiences.Synergizing with E-commerce Platforms for Multi-Channel Consumer ReachTo enhance the display effect of CIDPEX, help enterprises gain dual traffic from both offline professional visitors and online consumers, and expand both online and offline channels, CIDPEX 2023 collaborated with e-commerce platforms such as Tmall, JD, Youzan, and Jiguo. Through scenarios + product displays, on-site forums, and other forms at the expo, it attracted different consumer groups, providing new ideas and gathering new targets for enterprises. The expo also utilized well-known mass media for comprehensive, multi-level publicity to increase exposure and expand the expo’s audience.Tmall’s Trending Categories Display Area adopted an immersive, scenario-based setup and full-category product display, offering visitors a unique expo experience. Divided into five thematic scenes – travel, bedroom, bathroom, living room, and kitchen – it displayed products from renowned brands including Breeze, BABO, Yusen, Hearttex, CoRou, Deeyeo, Ein.b, COTTON SHOOTS, Virjoy, Fuyanjie, and Manhua. Displayed products included toilet tissues, facial tissues, kitchen towels, wipes, moist toilet tissues, cotton soft towels, hand towels, etc., allowing visitors to immerse themselves in the charm of “tissue” and “hygiene” products in one stop.JD’s Trending Categories Display Area, set up in collaboration with CIDPEX, also made a splendid appearance. Divided into four thematic scenes – Travel, Bedroom, Bathroom, and Living Room, it displayed products from 13 renowned brands including BeBeBus, Dr. P & TENA, Babycare, Vinda, CoRou, Deeyeo, Shecare, ITIKAWA, SYNIA, Chilly, Fuyanjie, C&S, and Bibabebe. These covered maternal and infant products, home cleaning products, personal care products, and trendy new products, not only leading consumption and development trends for paper products but also helping consumers better enjoy a quality life.Tmall and JD Tissue Paper Industry Trend Forum was held during the expo. Multiple experts gathered on site to provide in-depth interpretations of high-interest topics like live stream marketing strategies and market trends, aiding the healthy development of enterprises.To increase consumer awareness and enhance the influence of CIDPEX, highlights from this year’s expo were disseminated from multiple angles and extensively across over 50 mass media and professional media outlets, including Tencent and People’s Daily, boosting the expo’s exposure. In-depth interviews were also conducted with entrepreneurs from the tissue and hygiene products industry to expand the influence of exhibiting brands and strengthen brand recognition among consumers.FOCUS Tissue & Hygiene Conference: Focusing on Hot Topics, Gaining Insights into Industry TrendsThe CIDPEX 2023 FOCUS Tissue & Hygiene Conference was held on May 12th–13th at the Nanjing International Expo Conference Center. The conference was divided into the Wipes Conference, and other three main sessions: Market and Marketing, Tissue Paper, and Disposable Hygiene Products, featuring a total of 49 keynote speeches and one interactive forum. With a global and forward-looking perspective, it focused on the two major industries of tissue paper and hygiene products, gathered global industry experts, concentrated on high-interest topics, and provided the latest industry knowledge for enterprises, attracting nearly 700 industry participants.The conference revolved around hot topics such as innovation and development, safety, and dual-carbon goals, standard requirements, biodegradability, sustainability, energy conservation and consumption reduction, new materials, new technologies, and new equipment. It focused on new marketing ideas, overseas expansion, and other issues, accurately grasping the latest changes in macroeconomics and policies, and providing insight into new industry trends.The atmosphere at the FOCUS Conference was lively for discussion and exchange. Attendees could ask questions online at any time, with the moderator selecting common questions for the speakers to answer on-site, enhancing interactivity. Participants highly praised the conference’s theme planning, selection of speech content, and the setup of the interactive forum.To adapt to the trend of digital experience, this year’s FOCUS Conference continued to use electronic credentials, providing an all-in-one pass for conference materials, sessions, and lunch, convenient and efficient. Furthermore, the organizer uploaded recorded speech videos to the Cloud Service Platform for online learning by attendees, breaking limitations of space and time.Supporting Services: Meticulous Expo Services, Innovative Exhibition Functions, Comfortable Visiting Experience CIDPEX actively integrates digital technology with expo services, relying on the innovative and digital Cloud Service Platform to upgrade expo functions and supporting services. This allows exhibitors and visitors to enjoy professional and attentive services while engaging in business negotiations and information exchange.Ø Concurrently with the offline expo, the Cloud CIDPEX was launched on the Cloud Service Platform, making online participation a powerful supplement to enhance the effectiveness of attending the offline event.Ø Optimized supporting service functions such as online pre-registration, electronic credentials, electronic directory, booth location, and online subscription to on-site materials, creating a new experience of humanized, digital, and intelligent expo services.Ø Provided free disinfectant wipes, facial tissues, face masks, and other cleaning and pandemic prevention items for exhibitors and visitors.Ø Instant professional photo live streaming, capturing memorable moments of the expo in real-time, allowing online viewing and hassle-free, efficient photo downloads.Ø Multiple information desks and detailed signage systems were set up on-site to answer questions for exhibitors and visitors at any time.Ø Multiple high-quality catering services provided Chinese and Western cuisine, meeting the diverse dietary needs of exhibitors and visitors.Ø Developed a more scientific and effective setup and dismantling plan, with the streamlined process receiving widespread praise from exhibitors. The organizer’s booth prepared various industry materials such as the Annual Report on Chinese Tissue Paper & Disposable Products Industry in 2022, Directory of Tissue Paper & Disposable Products [China], and Tissue Paper & Disposable Products magazine, enriching participants’ visit and helping them grasp new industry dynamics.CIDPEX 2023 is committed to providing one-stop, thoughtful services for all exhibitors and professional visitors. Through meticulous and detailed expo services and multi-angle innovation in exhibition functions, we aim to make your visit more comfortable, help you acquire more effective clients, understand the latest industry trends, and deeply appreciate the charm of industry development.CIDPEX 2024 Returns to Nanjing with a New Chapter After Three Decades of DedicationFor thirty years, CIDPEX has forged ahead with unwavering commitment. From nothing to something, from nascent to mature, the successful hosting of CIDPEX has been made possible by the steadfast support and partnership of industry enterprises.Standing at a new starting point for development, CIDPEX will continue to pioneer and innovate. In 2024, the expo will once again gather the industry in Nanjing, held from May 13th to 17th, 2024, at the Nanjing International Expo Center.As a world-renowned international industry event, CIDPEX will provide an even more professional and attentive service, with richer and more diverse activities, offering a trustworthy professional platform for enterprise trade cooperation and information exchange. Grateful for your enduring partnership, we look forward to meeting you again next year in Nanjing! - 2026-01
06
Tissue Paper Pavilion: Gathering of High-end New Products Gathered for Leads Industry’s High-quality Development
Tissue Paper Pavilion: Gathering of High-end New Products Leads Industry’s High-quality Development By Zhou YangThe tissue paper pavilion at CIDPEX2024 brought together leading enterprises from national and regional markets such as Hengan, Vinda, Gold Hongye, Botare, Li Bang, Yusen, Lee & Man, Vanov, Jinboshi, Orient, Foliage , Kaisheng, Jiangnan Paper, Jifa, and Hongan. At this exhibition, companies launched trend-setting new products targeting different scenarios and consumer groups, including advanced technologies like TAD and TAD-like, as well as products such as 3D embossing, bottom-draw, and lotion tissue, highlighting the functionality, comfort, and convenience of the products. The wide array of new products attracted numerous distributors for order discussions.Scan the QR code to view highlights from the Tissue Paper Pavilion.Hengan International Group Co., Ltd. At this exhibition, Hengan Group displayed multiple new products in tissue paper and hygiene products, and heavily launched the Xin Xiang Yin “Rong Li Fang” kitchen towel. This product is produced by China’s first TAD (Through-Air Drying) tissue machine introduced by Hengan Group. The series uses TAD hot air-through technology, a high-quality tissue paper production technology, significantly improving bulkiness and water absorption compared to ordinary products.At the same time, Hengan Group also displayed products such as “Tian Shan Rong Mian” and “Meng Shui Ku” from Seven Space its Space 7 brand. Among them, the Tian Shan Rong Mian product’s surface layer contains high-quality Chinese long-staple cotton, with longer and softer fibers; and added refined lotion factors, making it delicate, soft, and more skin-friendly.Vinda Paper (China) Co., Ltd. Vinda displayed multiple star products, including: Super Tough series, Cotton Tough series tissue paper, with 4D embossing technology, making them thick and tough as cotton; Tempo classic series tissues, etc. In the commercial field, the group also launched Vinda professional, covering public toilet tissue, hand towels, small roll paper, and other categories; as well as Tork’s innovative SmartOne® center-draw toilet tissue system, H2 folded hand towel system, H1 roll hand towels, etc.Furthermore, the group launched Libresse V-Comfort series, Plant V series sanitary napkins, Dr. P adult incontinent products (pant-type), night-use secure snap-type diapers, Tena ProSkin specially developed cotton-soft pant-type Adult Incontinent Products, dry and comfortable snap-type diapers, and other new hygiene products.Gold Hongye Paper Group Co., Ltd. As a high-end tissue paper brand under Gold Hongye Paper Group, Virjoy is the exclusive paper for over 400 international five-star hotels. Gold Hongye continuously uses “black technology” to empower innovative products, creating high-standard daily paper. Virjoy thick lotion paper adds essence lotion, specially designed for today’s sophisticated women.In addition, Gold Hongye launched new products such as Breeze Huacui series tissue paper, and the industry’s first “zero-plastic paper” new product. As well as hygiene products like Boliya cashmere beauty care soft towels, Yili silk weak acid series sanitary napkins, Zhenzhen skin-friendly pant-type adult incontinent products, etc.Li Bang Group Co., Ltd. Li Bang launched multiple bottom-draw new products, including “Soft Koala” series, “Qing Rong Si Rou” series, “Blue Doll” series, etc. As well as tissue paper new products like “four-side embossing” series Facial Tissue, “Blue Doll” series toilet tissue.At the same time, Li Bang also displayed hygiene products such as “Rou Rou Mian Chao Rou” series sanitary napkins, “Avocado Clean Care” wet wipes, dry and wet dual-use cotton soft towel hanging draws, etc.Baoding Yusen Health Supplies Co., Ltd. Yusen Group displayed multiple main products, including “Yusen” native pure wood series, using made of 100% native wood pulp, comfortable touch, delicately caring for every inch of skin; “Baili” soft wet wipes, not easy to break resistant to tearing when wet, with exquisite cherry blossom patterns, elegant and stylish; “Shui Qing Rou” cotton-like 3D embossing tissue, using double-sided 3D beautiful pattern printing, filled with air between convex and concave, classic four-side patterns, paper soft and tough, suitable for dry and wet use.Fujian Botare Network Technology Co., Ltd. Botare launched “Rong Rou” series tissues, using exclusive soft mist hydration factors and micro-particle penetration technology to enhance the softness and moisture retention of the paper. By adding high-quality Xinjiang cotton fibers to the raw materials and scientifically proportioning with native wood pulp, the strength and toughness of the paper are enhanced, making the product softer and more comfortable.Botare “Gift” series Facial Tissue and hanging draw products, using Botare’s exclusive AIR-CUSHION air-soft technology, and unique diamond edge-locking design, making the product more fluffy and skin-friendly.Sichuan Vanov New Material Co., Ltd. “Babo” displayed multiple main products, including: 6D embossing series, water-soft series, water-composite embossing series, and other bamboo pulp tissue paper.The 6D embossing series uses 6D technology for double-sided embossing, making it soft and skin-friendly.The new water-composite embossing series uses water pressure to composite paper, with four-side embossing, 4-layer thickening, exquisite and non-delaminating.The Water-soft series perfectly blends natural lotion with 100% native bamboo pulp, adding natural moisturizing factors, moisturizing for a hydrated and skin-friendly feel. Hebei Jinboshi Health Products Co., Ltd. Jinboshi launched multiple new products, including: “Jinboshi” 4D cotton-soft 3D embossing tissue, newly created fluffy and soft thick craftsmanship, paper tightly bonded without delamination, suitable for dry and wet use, soft touch to the skin.The “Jinboshi” starry sky series, thick and tough, not easy to lint, new artistic embossing design, delicate and smooth touch.The “Qin Qin Jia Ren” skin-friendly series, new illustration style design, 5-layer thickening, strong when wet, upgraded texture, advanced embossing craft, making the tissue adheres well without delamination.“Jinboshi” launched a complete set of commercial cleaning solutions, including commercial Toilet Tissue, center-draw Toilet Tissue, Hand Towels, Paper Napkins, and dispensers.“Jinboshi” moist toilet tissue, added aloe and chamomile essence, pure care for the skin, bactericidal rate up to 99.9% for some bacteria, deep cleaning, wipe and dry immediately, no continuous draw design, convenient and hygienic to use.Chongqing Lee & Man Tissue Manufacturing Limited Lee & Man mainly displayed pulp series and tissue paper products. The pulp series focuses on quality as the guarantee of health, environmental protection, and organic as the basis. Tissue paper products advocate a new proposition of “organic, safe, healthy” tissue paper; introduced advanced production equipment and technology management systems; permeating the concept of environmental health into every link, actively establishing new standards for Chinese pulp and paper integration.Dongguan, Huli Jia, Kaisheng, Jiangnan Paper, Jifa, Hong’an, and other well-known enterprises also launched multiple trend-setting new products. - 2026-01
06
Gaining Industry Insights through the Expo: New Trends on Display
Gaining Industry Insights through the Expo: New Trends on DisplayAs a globally renowned professional exhibition in the industry, the China International Disposable Paper Expo (CIDPEX ) was truly all-encompassing, gathering "new trends" across the entire industrial chain. From eye-catching new products and care appliances to new materials and cutting-edge equipment, the diverse array of exhibits not only highlighted the vitality of enterprises but also led the industry's development direction. During this year's expo, the inaugural "Elderly Products Promotion Catalogue" Exhibition was held concurrently. It attracted active participation from over 40 companies listed in the catalogue, helping these businesses tap into the silver economy market. Additionally, in collaboration with renowned e-commerce platforms – Tmall and JD.com – Trending Categories Display Areas were set up on site.During CIDPEX 2024, the Tissue Paper & Disposable Products Magazine conducted in-depth interviews and research at the expo, compiling the latest production technologies and product trends from exhibitors. These findings were organized and presented according to the five main pavilions: Tissue Paper, Disposable Hygiene Products, Raw & Auxiliary Material, Machinery, and Health & Medical Care, as well as the special displays for the "Elderly Products Promotion Catalogue" exhibition and the Tmall and JD.com Trending Categories Display Areas. This comprehensive overview aimed to assist you in accurately grasping the development trends of the industry. - 2026-01
06
A Look Back at the Expo Preparations Expo Highlights: Elevating Experiences with Humanized Services, Spurring the Return of Overseas Clients, and Advancing Global Exchange
A Look Back at the Expo Preparations Expo Highlights:Elevating Experiences with Humanized Services, Spurring the Return of Overseas Clients, and Advancing Global ExchangeHighlight 1:Multi-Pronged Approach Leads to Record Number of Overseas Clientsl Enhanced cooperation with domestic and international professional media, mass media, associations, chambers of commerce, and other organizations, promoting the expo’s innovative highlights through diverse formats and channels to boost exposure.l Conducted targeted one-on-one invitations to overseas clients through various methods, directly reaching professional international visitors.l Hosted a “Global Buyer Meet & Greet” to facilitate precise connections between domestic companies and overseas buyers.l Featured a dedicated overseas negotiation zone on-site for efficient one-on-one meetings. Highlight 2: Traditional + Special Channels Drive Brand Traffic Soaring Online and Offlinel Forged a deep strategic partnership with JD and co-created a Trending Categories Display Area at the expo, attracting 16 brands fromthe tissue, feminine care, and pant-type diaper sectors. Scenario-based displays enhanced brand influence, while JD shared platform trends and set up a dedicated “Investment & Negotiation Zone” to help companies quickly master online sales strategies.l The China National Pulp and Paper Research Institute (CNPPRI) has partnered with Tmall for the fourth time to deepen collaborative development of home cleaning and tissue trending products. The event featured four functional zones–BrandNegotiationArea,InvestmentSharingArea,Trending Categories Display Area, andIndoor & OutdoorScenario Experience Area, fostering discussions on market trends and consumer needs and deep interaction between Tmall and brands.It provided a comprehensive platform for brands to showcase products, jointly pioneer new trends, and expand market share.l Hosted dedicated thematic sharing sessions by Tmall, JD, and Amazon. Numerous experts gathered at sub-forums to provide in-depth interpretation of high-interest topics like tissue trends and opportunities, and new merchant support policies, aiding healthy business development.l Proactively expanded collaborations, establishing deep partnerships with e-commerce platforms like Babytree and Jiguo, utilizing private domain + special online channels to reach more consumers and comprehensively enhance brand influence.Highlight 3: Professional Media Interviews Uncover Corporate Stories; Mass Media ExpansionBoosts Consumer Reachl Specially invited CCTV.com to station at the expo, featuring comprehensive coverage of quality products and brands through interviews and exhibition toursunder the theme “Craftsmanship Products”.l Senior journalists conducted on-site interviews to delve into the stories behind participating companies.l Over 100 mass media outlets, including People’s Daily Online, China Daily, Tencent, CNR, and Babytree, simultaneously provided deep coverage and dissemination of expo events and trendsetting products. Enhance and consolidate brand image through a multi-angle, all-round approach, directly reaching end consumers.Highlight 4:New FeaturedDisplayAreas Expand Exhibit Categoriesl To broaden the display of emerging categories from across the tissue paper and hygiene products industry chain in recent years, and help exhibitors and professional visitors explore new clients and fields, this year’s expo specially featured 6 innovative zones: Health & Medical Care Industry Pavilion, Intelligent/Green Manufacturing Pavilion, Green Packaging Pavilion, Disposable Medical Nonwovens Materials and Products Pavilion, Paper Chemical Pavilion, and Pet Hygiene Products Pavilion., further expanding the range of exhibits.l The MIIT “Elderly Products Promotion Catalogue” Exhibition was launched for the first time in the Health & Medical Care Industry Pavilion, attracting over 40 shortlisted companies from 5 fields: daily aids, elderly apparel, elderly care, age-friendly home products, and health promotion, effectively promoting high-quality elderly care products.Highlight 5:Rich Activities Promote High-Quality Industry Developmentl Opening ceremony for the “Elderly Products Promotion Catalogue” Exhibition, making a strong statement to bring more high-quality elderly care products to consumers.l Featured an on-site Elderly Care Industry Forum, where industry experts focused on hot topics like smart home & community elderly care and elderly well-being, offering unique insights and industry development directions. l Established a Quality China zone at the expo, selecting companies with Craftsmanship Products for widespread promotion through CCTV.com interviews and corporate roadshows, embedding these products in consumers’ minds. The“Leadership & Innovation” and “Outstanding Suppliers” displays provided industry visitors a one-stop destination to grasp industry trends and quickly learn about the most distinctive innovative products and technologies.Highlight 6:Enhanced Humanized Services from the Exhibitor & Visitor Perspectivel User-friendly, large-format bilingual (Chinese/English)show guide for easy access to expo information.l Utilized the Cloud Service Platform for searching exhibitors, checking booth locations, viewing digital directories, and more, ensuring a hassle-free visit with one-click search.l Used new media like the official WeChatChannels, TikTok, and Kuaishou for video promotion of exhibitors’ new and featured products and expo highlights, further expanding the influence of exhibitors and the expo.l Conducted online pre-expo training sessions for the first time via live broadcast to answer exhibitor questions and facilitate smooth participation.Upgraded the design of exhibitor invitation letters, with vibrant visuals and convenient invitation methods, instantly conveying exhibitor highlights.Launched “ready-to-use” customized low-carbon booths, assisting companies in achieving high-quality, cost-effective, green expo participation.Selected 11 high-quality catering suppliers offering Chinese and Western cuisine, ensuring attendees eat with peace of mind.l Achieved full coverage of information desks across all zones, providing detailed and attentive inquiry services, making the visit clear and understandable for all participants.l Offered electric shuttle buggy services for easy transit between different pavilions.l Enabled online on-site problem reporting function for exhibitors, allowing one-click feedback for time and effort savings.l The organizer’s booth prepared various industry materials like the Annual Report on Chinese Tissue Paper & Disposable Products Industry, Directory of Tissue Paper & Disposable Products [China] and Tissue Paper & Disposable ProductsMagazine, providing firsthand access to the latest industry information.FOCUSConference: In-depth Industry Engagement, Potential Exploration, Global Participation, Resource Sharing, Joint DevelopmentHighlight 1: Segmented Topics FosterIn-Depth Exchange,Driving Industry Innovation Theconference featured four themed sessions: Wipes Conference, Market and Marketing, Tissue Paper, and Disposable Hygiene Products, hosting a total of 51 high-level keynote speeches and 4 interactive roundtable forums. The segmented topic setup allowed participants to more precisely select issues of concern for in-depth discussion. Each session focused on industry hotspots and cutting-edge trends, providing abundant information and inspiration.Highlight 2: High-Level RoundtablesPool Expertise, Exploring New Industry Directions The conference meticulously planned several high-end interactive roundtable forums with selected experts on: “Deeply Understanding the New Generation Female Consumer, Reshaping Feminine Hygiene Product Marketing”, “Overseas Expansion Opportunities and Challenges”, “Selecting Wipes Substrate Fibers: Cotton, Viscose, or Polyester?”, and “Green, Low-Carbon, High-Quality Developmentin the Tissue Paper Industry”. The forums confronted differing viewpoints, sparked intellectual exchange, and shared insights. Experts actively shared their views and experiences, jointly discussing industry trends and future directions, providing new ideas and guidance.Highlight 3: Global ParticipationBroadens International Perspective All four sessions this year offered simultaneous Chinese-English interpretation services, with visual AI subtitles for added convenience and accessibility. Tailored services for overseas attendees bridged thegap with domestic experts. Theconference attracted nearly a hundred overseas participants, promoting industry technology integration and exchange. Their involvement brought a more international perspective, allowing participants to examine industry development and challenges from different angles.Highlight 4: E-commerce Platforms Jointly Explore New Trends in Tissue and Hygiene Markets Building on last year’s trend reports from platforms like Tmall, JD, Youzan, and Dingxiangyuan at the FOCUSConference, this year saw more e-commerce platform trend reports. Tmall added reports on baby pant trends and lotion tissue development trends in the Disposable Hygiene Products and Tissue Papersessions respectively; Babytree shared insights on new generation maternal and infant family consumption trends in the Market and Marketingsession; Amazon also presented cross-border e-commerce operation reports. These shares provided rich market insights and further promoted industry exchange and cooperation.Highlight 5: Market Session Decipher Industry Pulse, Discuss Cooperation and Integration The Market and Marketing session closely followed national development directions, accurately interpreted relevant policies and global market trends, and provided insights into consumer psychology and habits. Through deep communication and discussion, participants not only learned the latest industry dynamics but also gained profound insights into business cooperation, supply chain management, industrial chain integration, and evolving channel landscapes.Highlight 6: Technical Sessions Showcase Industry Innovation Achievements The Wipes Conference revolved around “Environmental Protection, Sustainability, Win-Win”, setting topics from multiple dimensions, including standards and regulations, consumption trends, and material technology. It delved into the global wipes industry landscape and latest technologies like eco-friendly materials and preservative/disinfectant chemicals.The Tissue Paper session focused on “Green, Low-Carbon, High-Quality”, sharing cutting-edge technologies and innovative applications regarding standard setting, fiber raw material selection, equipment upgrades, low-carbon practices, and high-quality product development. The Disposable Hygiene Products session concentrated on “Innovation, Breakthrough, Technology”, showcasing a series of remarkable new products, such as pads predicting ovulation timing, bamboo fluff pulp, domestic SAP, biodegradable bio-based hot melt adhesive, and high-breathability high-barrier nonwovens, injecting new vitality into the industry’s future development.Highlight 7: Supporting Services Provide Comfortable Experience for Attendees Electronic credentials, multi-functional with one code, served for location navigation, conference entry, material collection, catering, expo access, electronic proceedings download, etc., offering a greener and more convenient experience. Tissue, wet wipes, and dry wipes provided by the conference offered hygiene assurance and convenience for attendees. Shuttle buses from hotels to the venue provided convenient, comfortable transportation, ensuring punctual and safe arrival for all participants.
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