A Look Back at the Expo Preparations

Expo Highlights: Humanized Services Enhance Attendee Experience, Innovative Measures Boost Expo Influence

Highlight 1: Multi-pronged Approach to Promote the Return of Overseas Clients

l Conducted one-on-one invitations for overseas clients, directly reaching thousands of international professional visitors via email, phone, and other methods, expanding the expo’s global reach.

l Enhanced cooperation with domestic and international professional media, mass media, associations, and professional institutions. Promoted the expo’s innovative highlights through diverse formats and channels, increasing exposure.

Highlight 2: Traditional + Private-Domain + Special Channels Drive Brand Traffic Soaring Online and Offline

l Established in-depth strategic partnerships with various JD departments (Home Cleaning, Personal Care, Maternal & Infant, POP) to co-build a Trending Categories Display Area on-site. Attracted 15 major brands from paper products, hygiene products, and intimate care. Enhanced industry and consumer influence through scenario-based displays and live trend sharing!

l Co-built a Trending Categories Display Area with Tmall, showcasing the versatility of tissue products in outdoor and indoor scenarios via “scene recreation + product display,” boosting consumer awareness and setting new trends for paper products!

l Hosted JD and Tmall Home Cleaning sub-forums on-site, with numerous experts providing in-depth interpretation of high-interest topics like paper product trends, market opportunities, and new merchant support policies, fostering sound business growth!

l Actively expanded strategic cooperation with e-commerce platforms like Youzan and Jiguo to reach more consumers through private-domain and special online channels, comprehensively enhancing brand influence!

Highlight 3: Professional Media Interviews Uncover Corporate Stories; Mass Media Expansion Boosts Consumer Reach

Senior industry editors conducted in-depth interviews with founders and executives from over 20 companies, including P&G, Hengan, Vinda, and Gold Hongye, uncovering the growth stories of leading Tissue & Hygiene enterprises and documenting 30 years of industry evolution.

Over 50 mass media outlets, including People’s Daily Online, Chinadaily.com.cn, qq.com, CNR.cn, and Ci123.com, simultaneously provided deep coverage and dissemination of expo events and trendsetting products. Enhance and consolidate brand image through a multi-angle, all-round approach, directly reaching end consumers!

Highlight 4: New Featured Display Areas Expand Exhibit Categories

l To implement the “Guiding Opinions on Promoting the Development of the Elderly Products Industry(《关于促进老年用品产业发展的指导意见》),” a display area for the “Elderly Products Promotion Catalog” was set up, attracting 15 adult diaper companies, including Hengan, Vinda, Coco, and Aishule for on-site display.

l To fulfill national strategies for intelligent manufacturing and dual carbon goals, a special “Intelligent Manufacturing / Green Manufacturing Display Area” was established at this expo, attracting leading intelligent manufacturing enterprises like Mitsubishi and Chaint Corporation, effectively promoting intelligent development within the industry.

Highlight 5: Rich Activities Promote High-Quality Industry Development

A dedicated Health & Medical Care sub-forum was held on-site, where experts provided in-depth interpretation of national medical and elderly care policies, and analyzed market demands for elderly well-being and AI applications in the health and medical care field, further enhancing the influence of the Health & Medical Care Industry Pavilion.

To provide industry visitors with a one-stop resource for industry trends and quickly learn about the most distinctive innovative products and technologies, a range of dedicated displays for Products, Outstanding Suppliers, and Leadership & Innovation were set up at the venue.

Highlight 6: Continuous Digital Transformation: “Internet+” Global Cloud CIDPEX Drives Two-Way Traffic of Professional Visitors 

Continued to promote digital transformation, with the printed directory fully upgraded to an electronic directory, enabling convenient access to exhibitor information anytime, anywhere.

Concurrently with the physical expo, the Cloud Service Platform launched the online Cloud CIDPEX. On-site visitors could use it for booth search, show directory, catering info, etc. Off-site visitors could also browse the cloud services anytime for online negotiations.

Cloud CIDPEX also caters to the procurement needs of overseas clients unable to attend in person. International clients can use the Cloud Service Platform to communicate with Chinese exhibitors, enabling cloud-based trade anytime!

Highlight 7: Providing More Humanized Services from the Perspective of Exhibitors and Visitors

Comprehensively upgraded on-site signage with more vibrant visuals and user-friendly guidance, ensuring a more enjoyable and streamlined visitor experience.

Utilized new media like the official WeChat Channel, TikTok, and Kuaishou for video promotions of exhibitors’ new and featured products, expanding exhibitor influence.

Upgraded the design of exhibitor invitation letters, with vibrant visuals and convenient invitation methods, instantly conveying exhibitor highlights!

To help exhibitors obtain cost-effective, safe, aesthetically pleasing, and practical booths while minimizing costs for special booth construction, introduced a value-added service offering “ready-to-use,” customized booth solutions for booth sizes ranging from 18 to 180 square meters, assisting companies in achieving high-quality, cost-effective, green expo participation.

Selected 12 high-quality catering suppliers offering Chinese and Western cuisine, ensuring attendees eat with peace of mind.

Achieved full coverage of information desks across all zones, providing detailed and attentive inquiry services, making the visit clear and understandable for all participants.

The organizer’s booth prepared various industry materials like the Annual Report on Chinese Tissue Paper & Disposable Products Industry, Directory of Tissue Paper & Disposable Products [China] and Tissue Paper & Disposable Products magazine, providing firsthand access to the latest industry information!

A Look Back at the Conference Preparations

FOCUS Tissue & Hygiene Conference: Dedicated to addressing post-pandemic demands, navigating new macroeconomic and policy shifts, and understanding new industry trends, the conference served as a platform for transforming marketing and branding strategies, adapting to new channels, and driving overseas expansion. By staying ahead of the times, it paved the way for a low-carbon, sustainable future for the industry.

Highlight 1: High-Level Planning for a Conference Centered on “Market, Technology, Application, Development”

During the planning stage of this year’s FOCUS Conference, opinions and suggestions were widely collected from industry professionals. Through meticulous planning, the conference was structured around four main thematic venues: Wipes, Market and Marketing, Tissue Paper, and Disposable Hygiene Products, featuring 49 high-level speeches and one interactive forum on overseas expansion. Guided by practical needs from a global and forward-looking perspective, it brought together global industry experts to focus on the tissue paper and hygiene products industries, and centered on the themes of “Market, Technology, Application, Development.” Addressing new demands in the post-pandemic era, the forum delivered practical and actionable tips and tricks on new technologies, materials, machinery, and products for industry development.

Highlight 2: Broadening International Horizons, Expanding Global Network

With the easing of pandemic controls and the resumption of trade, this year’s FOCUS Conference invited overseas industry associations such as JHPIA, EDANA, and INDA, as well as international companies including the Water Services Association of Australia, Unicharm, TRACE Femcare Incorporated, Suzano, and Solenis, to engage in discussions and exchange via keynote speeches.

Moreover, with overseas buyer registrations surpassing one thousand and nearly a hundred international representatives attending the conference, simultaneous interpretation services were reinstated, breaking down language barriers and fully demonstrating the conference’s international caliber.

Highlight 3: Expanding E-commerce Platform Trend Reports, Extending Global Reach of the FOCUS Conference

Following last year’s participation of leading e-commerce platforms, including Tmall, JD, Youzan, and DXY.cn, which released the latest product trends at the FOCUS Conference, this year saw an increase in e-commerce platform trend reports. Tmall shared trend reports on paper products and moist toilet tissue development at the Market and Marketing Session and the Wipes Conference. JD shared its tissue paper consumption trend report at the Wipes Conference. Other platforms also presented their respective trend reports. The inclusion of these platforms underscores the growing influence and reach of the FOCUS Conference.

Highlight 4: Release of Authoritative Data Reports to Lead High-Quality Industry Development

Institutions, including China National Household Paper Industry Association (CNHPIA), Japan Hygiene Products Industry Association (JHPIA), INDA, Nielsen, Kantar Worldpanel, Euromonitor, RISI, Baisi Consulting, and AFRY provided in-depth analysis of the industry market overview and consumption trends from diverse countries, product categories, and viewpoints. This offered authoritative guidance for the industry to seize new development opportunities and address new challenges, guiding high-quality industry development.

Highlight 5: Gathering of Experts to Discuss Overseas Expansion and Technological Development

This year’s FOCUS Conference specially featured an Opportunities and Challenges in Overseas Market Expansion Interactive Forum within the Market and Marketing venue. It featured a summit discussion with top executives from companies boasting overseas operational success, directly addressing the pain points of going global and assisting enterprises in successfully expanding overseas markets!

In the technical sessions, this year’s Wipes Conference revolved around the topics of “Market Trends, Biodegradability, and Flushability.” Topics were set from multiple dimensions, including standards and regulations, consumption trends, and material technology, covering the global wipes industry development overview and the latest technologies in biodegradable and flushable materials. The Tissue Paper session focused on “Technological Innovation and Low-Carbon Environmental Protection,” sharing cutting-edge technologies and innovative applications in areas such as fiber raw materials, equipment upgrades, low-carbon environmental protection, and energy conservation and consumption reduction, providing ideas and clarifying paths for the development of tissue paper enterprises. The Disposable Hygiene Products session centered on “New Materials, New Technologies, and New Applications,” sharing exciting content, including fiber raw materials, production safety, green packaging, biodegradability, material innovation, as well as the market status and trends of pet hygiene products.

Opportunities and Challenges in Overseas Market Expansion Interactive Forum

Wipes Conference

Tissue Paper

Disposable Hygiene Products