Expo Highlights: Elevating Experiences with Humanized Services, Spurring the Return of Overseas Clients, and Advancing Global Exchange

Highlight 1: Multi-Pronged Approach Leads to Record Number of Overseas Clients

l Enhanced cooperation with domestic and international professional media, mass media, associations, chambers of commerce, and other organizations, promoting the expo’s innovative highlights through diverse formats and channels to boost exposure.

l Conducted targeted one-on-one invitations to overseas clients through various methods, directly reaching professional international visitors.

l Hosted a “Global Buyer Meet & Greet” to facilitate precise connections between domestic companies and overseas buyers.

l Featured a dedicated overseas negotiation zone on-site for efficient one-on-one meetings.

Highlight 2: Traditional + Special Channels Drive Brand Traffic Soaring Online and Offline

l Forged a deep strategic partnership with JD and co-created a Trending Categories Display Area at the expo, attracting 16 brands from the tissue, feminine care, and pant-type diaper sectors. Scenario-based displays enhanced brand influence, while JD shared platform trends and set up a dedicated “Investment & Negotiation Zone” to help companies quickly master online sales strategies.

l The China National Pulp and Paper Research Institute (CNPPRI) has partnered with Tmall for the fourth time to deepen collaborative development of home cleaning and tissue trending products. The event featured four functional zones–Brand Negotiation Area, Investment Sharing Area, Trending Categories Display Area, and Indoor & Outdoor Scenario Experience Area, fostering discussions on market trends and consumer needs and deep interaction between Tmall and brands. It provided a comprehensive platform for brands to showcase products, jointly pioneer new trends, and expand market share.

l Hosted dedicated thematic sharing sessions by Tmall, JD, and Amazon. Numerous experts gathered at sub-forums to provide in-depth interpretation of high-interest topics like tissue trends and opportunities, and new merchant support policies, aiding healthy business development.

l Proactively expanded collaborations, establishing deep partnerships with e-commerce platforms like Babytree and Jiguo, utilizing private domain + special online channels to reach more consumers and comprehensively enhance brand influence.

Highlight 3: Professional Media Interviews Uncover Corporate Stories; Mass Media Expansion Boosts Consumer Reach

l Specially invited CCTV.com to station at the expo, featuring comprehensive coverage of quality products and brands through interviews and exhibition tours under the theme “Craftsmanship Products”.

l Senior journalists conducted on-site interviews to delve into the stories behind participating companies.

l Over 100 mass media outlets, including People’s Daily Online, China Daily, Tencent, CNR, and Babytree, simultaneously provided deep coverage and dissemination of expo events and trendsetting products. Enhance and consolidate brand image through a multi-angle, all-round approach, directly reaching end consumers.

Highlight 4: New Featured Display Areas Expand Exhibit Categories

l To broaden the display of emerging categories from across the tissue paper and hygiene products industry chain in recent years, and help exhibitors and professional visitors explore new clients and fields, this year’s expo specially featured 6 innovative zones: Health & Medical Care Industry Pavilion, Intelligent/Green Manufacturing Pavilion, Green Packaging Pavilion, Disposable Medical Nonwovens Materials and Products Pavilion, Paper Chemical Pavilion, and Pet Hygiene Products Pavilion., further expanding the range of exhibits.

l The MIIT “Elderly Products Promotion Catalogue” Exhibition was launched for the first time in the Health & Medical Care Industry Pavilion, attracting over 40 shortlisted companies from 5 fields: daily aids, elderly apparel, elderly care, age-friendly home products, and health promotion, effectively promoting high-quality elderly care products.

Highlight 5: Rich Activities Promote High-Quality Industry Development

l Opening ceremony for the “Elderly Products Promotion Catalogue” Exhibition, making a strong statement to bring more high-quality elderly care products to consumers.

l Featured an on-site Elderly Care Industry Forum, where industry experts focused on hot topics like smart home & community elderly care and elderly well-being, offering unique insights and industry development directions

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l Established a Quality China zone at the expo, selecting companies with Craftsmanship Products for widespread promotion through CCTV.com interviews and corporate roadshows, embedding these products in consumers’ minds. The “Leadership & Innovation” and “Outstanding Suppliers” displays provided industry visitors a one-stop destination to grasp industry trends and quickly learn about the most distinctive innovative products and technologies.

Highlight 6: Enhanced Humanized Services from the Exhibitor & Visitor Perspective

l User-friendly, large-format bilingual (Chinese/English) show guide for easy access to expo information.

l Utilized the Cloud Service Platform for searching exhibitors, checking booth locations, viewing digital directories, and more, ensuring a hassle-free visit with one-click search.

l Used new media like the official WeChat Channels, TikTok, and Kuaishou for video promotion of exhibitors’ new and featured products and expo highlights, further expanding the influence of exhibitors and the expo.

l Conducted online pre-expo training sessions for the first time via live broadcast to answer exhibitor questions and facilitate smooth participation.

Upgraded the design of exhibitor invitation letters, with vibrant visuals and convenient invitation methods, instantly conveying exhibitor highlights.

Launched “ready-to-use” customized low-carbon booths, assisting companies in achieving high-quality, cost-effective, green expo participation.

Selected 11 high-quality catering suppliers offering Chinese and Western cuisine, ensuring attendees eat with peace of mind.

l Achieved full coverage of information desks across all zones, providing detailed and attentive inquiry services, making the visit clear and understandable for all participants.

l Offered electric shuttle buggy services for easy transit between different pavilions.

l Enabled online on-site problem reporting function for exhibitors, allowing one-click feedback for time and effort savings.

l The organizer’s booth prepared various industry materials like the Annual Report on Chinese Tissue Paper & Disposable Products Industry, Directory of Tissue Paper & Disposable Products [China] and Tissue Paper & Disposable Products Magazine, providing firsthand access to the latest industry information.

FOCUS Conference: In-depth Industry Engagement, Potential Exploration, Global Participation, Resource Sharing, Joint Development

Highlight 1: Segmented Topics Foster In-Depth Exchange, Driving Industry Innovation
The conference featured four themed sessions: Wipes Conference, Market and Marketing, Tissue Paper, and Disposable Hygiene Products, hosting a total of 51 high-level keynote speeches and 4 interactive roundtable forums. The segmented topic setup allowed participants to more precisely select issues of concern for in-depth discussion. Each session focused on industry hotspots and cutting-edge trends, providing abundant information and inspiration.

Highlight 2: High-Level Roundtables Pool Expertise, Exploring New Industry Directions
The conference meticulously planned several high-end interactive roundtable forums with selected experts on: “Deeply Understanding the New Generation Female Consumer, Reshaping Feminine Hygiene Product Marketing”, “Overseas Expansion Opportunities and Challenges”, “Selecting Wipes Substrate Fibers: Cotton, Viscose, or Polyester?”, and “Green, Low-Carbon, High-Quality Development in the Tissue Paper Industry”. The forums confronted differing viewpoints, sparked intellectual exchange, and shared insights. Experts actively shared their views and experiences, jointly discussing industry trends and future directions, providing new ideas and guidance.

Highlight 3: Global Participation Broadens International Perspective
All four sessions this year offered simultaneous Chinese-English interpretation services, with visual AI subtitles for added convenience and accessibility. Tailored services for overseas attendees bridged the gap with domestic experts. The conference attracted nearly a hundred overseas participants, promoting industry technology integration and exchange. Their involvement brought a more international perspective, allowing participants to examine industry development and challenges from different angles.

Highlight 4: E-commerce Platforms Jointly Explore New Trends in Tissue and Hygiene Markets
Building on last year’s trend reports from platforms like Tmall, JD, Youzan, and Dingxiangyuan at the FOCUS Conference, this year saw more e-commerce platform trend reports. Tmall added reports on baby pant trends and lotion tissue development trends in the Disposable Hygiene Products and Tissue Paper sessions respectively; Babytree shared insights on new generation maternal and infant family consumption trends in the Market and Marketing session; Amazon also presented cross-border e-commerce operation reports. These shares provided rich market insights and further promoted industry exchange and cooperation.

Highlight 5: Market Session Decipher Industry Pulse, Discuss Cooperation and Integration
The Market and Marketing session closely followed national development directions, accurately interpreted relevant policies and global market trends, and provided insights into consumer psychology and habits. Through deep communication and discussion, participants not only learned the latest industry dynamics but also gained profound insights into business cooperation, supply chain management, industrial chain integration, and evolving channel landscapes.

Highlight 6: Technical Sessions Showcase Industry Innovation Achievements
The Wipes Conference revolved around “Environmental Protection, Sustainability, Win-Win”, setting topics from multiple dimensions, including standards and regulations, consumption trends, and material technology. It delved into the global wipes industry landscape and latest technologies like eco-friendly materials and preservative/disinfectant chemicals. The Tissue Paper session focused on “Green, Low-Carbon, High-Quality”, sharing cutting-edge technologies and innovative applications regarding standard setting, fiber raw material selection, equipment upgrades, low-carbon practices, and high-quality product development. The Disposable Hygiene Products session concentrated on “Innovation, Breakthrough, Technology”, showcasing a series of remarkable new products, such as pads predicting ovulation timing, bamboo fluff pulp, domestic SAP, biodegradable bio-based hot melt adhesive, and high-breathability high-barrier nonwovens, injecting new vitality into the industry’s future development.

Highlight 7: Supporting Services Provide Comfortable Experience for Attendees
Electronic credentials, multi-functional with one code, served for location navigation, conference entry, material collection, catering, expo access, electronic proceedings download, etc., offering a greener and more convenient experience.
Tissue, wet wipes, and dry wipes provided by the conference offered hygiene assurance and convenience for attendees.
Shuttle buses from hotels to the venue provided convenient, comfortable transportation, ensuring punctual and safe arrival for all participants.