The 31st China International Disposable Paper Expo (CIDPEX), organized by China National Pulp and Paper Research Institute Co., Ltd. (CNPPRI) under China Poly Sinolight, and co-organized by Hengan International Group Company Ltd., Baosuo Paper Machinery Manufacture Co., Ltd., Foshan Xinfei Hygiene Materials Co., Ltd., OK Science and Technology Co., Ltd., and Zhejiang Youquan Care Products Technology Co., Ltd., was successfully held from May 13–17, 2024 (FOCUS Conference on May 13–14, Exhibition on May 15–17) at the Nanjing International Expo Center. The expo covered an exhibition area of 80,000 square meters, featuring 860 industry enterprises and attracting over 45,000 professional visitors to this annual industry event.

The opening ceremony of the expo was held on the evening of May 14 at the Nanjing International Youth Convention Hotel. Xie Li’an, Level Ⅱ Bureau Rank Official of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology (MIIT); An Shengjie, Assistant General Manager of China Poly Group and Secretary of the CPC Committee and Chairman of China Poly Sinolight; Dr. Cao Zhenlei, Director of the China National Household Paper Industry Association (CNHPIA); Sun Bo, Deputy General Manager of China Poly Sinolight and Secretary of the CPC Committee and Chairman of CNPPRI; Qian Yi, Vice President and Secretary-General of the China Technical Association of Paper Industry (CTAPI), jointly inaugurated this year’s expo, officially opening the 31st CIDPEX.

On the morning of May 15, Sun Bo, Deputy General Manager of China Poly Sinolight and Secretary of the CPC Committee and Chairman of the CNPPRI, along with CNPPRI Executive Deputy General Manager Tian Chao, Deputy General Managers Liu Junjie and Cao Baoping, accompanied Xie Li’an, Level Ⅱ Bureau Rank Official of the Department of Consumer Goods of the MIIT; An Shengjie, Assistant General Manager of China Poly Group and Secretary of the CPC Committee and Chairman of China Poly Sinolight; and others on a tour of the expo. They engaged in face-to-face communication with exhibitor representatives, learning about their production, operations, and featured products/equipment. They highly commended the bridging role CIDPEX plays for the industry. Dr. Cao Zhenlei, Director of the CNHPIA; Qian Yi, Vice President and Secretary-General of the CTAPI; and leaders from leading industry enterprises, such as Hengan, Vinda, Gold Hongye, and C&S, also toured the expo.

Expo Scale: Linking the Global Upstream and Downstream Industrial Chain, Creating a One-Stop Business Platform

CIDPEX 2024 featured four main pavilions: Tissue Paper Pavilion, Disposable Hygiene Products Pavilion, Raw & Auxiliary Material Pavilion, and Machinery Pavilion, covering the entire industrial chain upstream and downstream of the tissue paper and hygiene products industry. Additionally, to broaden the display of emerging categories in recent years and help exhibitors and professional visitors connect with new clients and explore new business fields, this year’s expo also introduced six innovative pavilions: Health & Medical Care Industry Pavilion, Intelligent/Green Manufacturing Pavilion, Green Packaging Pavilion, Disposable Medical Nonwovens Materials and Products Pavilion, Paper Chemical Pavilion, and Pet Hygiene Products Pavilion. Building on past foundations, the expo further explored new market potential, extended the exhibit range, and innovated display formats, creating a one-stop business platform for industry professionals.

Expo Highlights: Advanced Technology Drives Product Upgrades, Inaugural “Elderly Products Promotion Catalogue” Exhibition Grandly Opens

Tissue Paper Pavilion: Trendy New Products Enhance User Experience

The Tissue Paper Pavilion gathered leading enterprises from national and regional markets, including Hengan, Vinda, Gold Hongye, Botare, Libang, Yusen, Lee & Man, Vanov, Jinboshi, Orient Champion, Hulijia, Kaisheng, Jiangnan Paper, Jifa, and Hongan. Companies launched a range of trendsetting new products targeting different scenarios and consumer groups, including those utilizing advanced technologies like TAD and TAD-like, as well as products featuring 3D embossing, bottom-up dispensing, and lotion infusion, highlighting functionality, comfort, and convenience.

 

Disposable Hygiene Products Pavilion: Innovative Products Meet User Needs
The Disposable Hygiene Products Pavilion featured a strong lineup of leading companies, such as Kayson, Qianzhiya, Tianjiao, Coco, Sunkiss, Aishule, Welfare, Yixiang, Guoguang, Uniquality, Zhejiang Kawada, Yuhong, Megasoft, Shujie, and E-Way, all presenting impressive exhibits. Innovative products debuted, including adhesive-free core sanitary napkins, menstrual pants for convenient daytime changes, odor-control adult diapers, and light incontinence absorbent pads, presenting a dazzling array.

 

Raw & Auxiliary Material Pavilion: Refined Details Optimize Products
In the Raw & Auxiliary Material Pavilion, over 300 suppliers conducted annual releases and promotions of new products and technologies, covering nonwovens, SAP, hot melt adhesive, packaging and printing materials, and more. Various raw and auxiliary materials are continuously optimized and upgraded to improve their functions, creating softer, healthier, and more comfortable products to meet differentiated market consumption demands and drive industry development.

 

Machinery Pavilion: Smart Solutions Enable Efficient Production
The Machinery Pavilion gathered numerous leading equipment manufacturers demonstrating live operations, offering a fresh experience in intelligent manufacturing. Tissue machine and converting machinery suppliers offered automated solutions, providing clients with intelligent equipment for high-efficiency production. Disposable hygiene products machinery saw upgrades for enhanced compatibility, and packaging equipment demonstrated greater stability, efficiency, and flexibility in changeovers.

 

Health & Medical Care Industry Pavilion: Seizing New Market Opportunities
At CIDPEX 2024, the Health and Elderly Care Pavilion made a splendid appearance, gathering the Foshan Nanhai Medical and Hygiene Products Industry Association, the Integrated Medical and Elderly Care & Health Management Committee of the China Silver Industry Association, and health and medical care enterprises. The exhibition area exceeded 1,000 square meters, reaching a record high. It featured a range of segmented products across five key health sectors: medical care, elderly care and welfare, maternal and child health, beauty makeup, and green and healthy products, covering items like adult incontinence products, wipes, and intimate care products.

 

Inaugural “Elderly Products Promotion Catalogue” Exhibition Launches, Tapping Silver Economy Potential
To deeply implement the Guiding Opinions on Promoting the Development of the Elderly Products Industry (《关于促进老年用品产业发展的指导意见》) and expand the promotion of high-quality elderly products, the inaugural “Elderly Products Promotion Catalogue” Exhibition grandly opened at the Nanjing Expo. It attracted active participation and enthusiastic support from numerous enterprises in the elderly products industry, with 42 companies exhibiting jointly to explore the potential of the silver economy and promote the development of the elderly care industry.
On-site features included a “Scenario Display Area” showing various uses of shortlisted high-quality products through simulated indoor and outdoor living environments for the elderly, alongside “Product Experience Area” and “Sample Distribution Area,” providing hands-on experiences for professional visitors.

 

Leading Consumption Trends, Concentrated Display of Craftsmanship Brands
On-site at CIDPEX 2024, the 32 branded products shortlisted for the “National Campaign for ‘Variety, Quality, and Brand’: 2023 ‘Craftsmanship Products’ List in China’s Tissue Paper and Hygiene Products Industry” were displayed collectively. This enhanced the visibility of these Craftsmanship Products, allowing more consumers to discover, purchase, and use them. It also holds significant importance for improving the product quality in the tissue paper and hygiene products industry and promoting high-quality development.

 

“Tissue & Hygiene” Innovation Carnival + Quality China: Dual Highlights Leading Industry Discourse

The “Tissue & Hygiene” Innovation Carnival and the Quality China zones were major traffic drivers at this year’s expo. The rich and varied activities provided attendees with a wealth of valuable information and resources.
Numerous health and elderly care experts gathered at the “Elderly Care Industry Forum,” guiding the audience to a deep understanding of policies, current status, and development trends in the elderly care industry. Experts from Tmall, JD, and Amazon provided in-depth interpretations of hot topics on-site, aiding healthy business development. The expo featured a range of dedicated displays for Outstanding Suppliers and Leadership & Innovation, in which many companies held on-site sharing sessions to display their flagship and specialty products and technologies, attracting large audiences.

Moreover, CCTV.com stationed reporters at the expo. Focusing on the “Craftsmanship Products” theme, CCTV.com conducted exclusive interviews with executives from nine outstanding product manufacturers, including Hengan, Vinda, and C&S, and provided exhibition tour reports for nine outstanding brand enterprises. The videos were broadcast simultaneously on CCTV.com’s mobile platform, the Cbox, and its PC website. You can scan the QR code to watch the CIDPEX × CCTV.com “Craftsmanship Products” special feature videos..

 

 

CCTV.com “Craftsmanship Products” Interviews:

l Li Li, Marketing Director of Hengan Group: Creating high-quality products with craftsmanship, painting the blueprint for a century-old enterprise with innovation.

l Hu Wei, Executive Director of Vinda Group: Building high-quality paper products with a spirit of craftsmanship, enhancing life’s texture through innovation.

l Pan Jiahong, Vice President of C&S: Segmenting usage scenarios, practicing sustainable development.

l Shen Genlian, Chairman of Vanov New Materials: Researching biomass refining technology, making sustainability a lifestyle.

l Zhang Ji, Deputy General Manager of Jinboshi: Ensuring product quality with a craftsmanship spirit, achieving green development through continuous innovation.

l Guo Weizhi, Manager of Kimberly-Clark (China) Nanjing Factory: Rooted in China for over 30 years, fulfilling consumer demands with innovation.

l Deng Yan, Assistant to Chairman of Capable International: Creating excellent products with a craftsmanship spirit, meeting customer needs through innovation-driven strategies.

l Liu Yong, General Manager of Shandong Aishule: Craftsmanship enhances usability, technology infuses life with care.

l Chen Yu, General Manager of Shanghai Shangxin Apparels: “Tailoring” with a craftsmanship spirit, helping retirees enjoy a fulfilling life.

 

CCTV.com Expo Tours on “Craftsmanship Products”:

 

l Tender Care, “Tissue” Companions for Life

l Elderly Products: Health, Safety, and Comfort

l Life, Enhanced by Thoughtful “Tissue” Details

l Quality Life, “Tissue” Crafted for You

 

E-commerce Platforms + Renowned Media: Maximum Reach

 

To help manufacturers leverage the offline influence of CIDPEX, expand online e-commerce channels, and gain dual traffic from both offline professional visitors and online end-consumers, this year’s expo partnered with e-commerce platforms like Tmall, JD, Babytree, and Amazon. Through on-site scenarios + product displays and live forums, they converted massive traffic into actual purchasing power, precisely targeting different consumer groups and helping companies explore new ideas and gather new targets.

Additionally, over 50 mass media and professional outlets, including CCTV.com, were invited for multi-angle, wide-ranging coverage. In-depth interviews with industry entrepreneurs amplified brand influence and reinforced consumer perception.

FOCUS Tissue & Hygiene Conference: Spotlighting Hot Topics, Discussing Industry Trends

Held on the two days preceding CIDPEX 2024 (May 13–14, 2024), the FOCUS Tissue & Hygiene Conference took place at the Nanjing International Expo Conference Center, attracting 731 industry professionals.

The FOCUS Conference was divided into four thematic sessions: Wipes Conference, Market and Marketing, Tissue Paper, and Disposable Hygiene Products. Over 60 industry leaders focused on hot topics, such as low-carbon environmental protection, innovation and breakthroughs, channel expansion, and marketing reconstruction. Through 51 keynote speeches and 4 interactive forums, they shared insights on new technologies, new equipment, new marketing ideas, overseas expansion, and discussed macroeconomic and policy changes, identifying new industry development trends.

The conference fostered a vibrant atmosphere for discussion. Attendees could submit questions online, with moderators selecting common ones for speakers to address live, enhancing interactivity. Participants highly praised the forum’s thematic planning, content selection, and interactive forum setup.

Adapting to digital trends, the conference continued using electronic credentials for seamless access to conference materials, sessions, and lunches. Recorded speeches were uploaded to the Cloud Service Platform, enabling flexible online learning beyond time and space constraints.

Supporting Services: Innovative Service Capabilities, Superior Expo Experience

CIDPEX 2024 continuously upgraded its supporting services by delving into the latent needs of exhibitors and visitors, ensuring a professional and comfortable environment for business negotiations and information exchange.

Ø Optimized online pre-registration, electronic credentials, booth location, on-site material online subscription, and other supporting service functions for a new digital and intelligent exhibition service experience.

Ø Large-format bilingual (Chinese/English) expo guide for clear and intuitive for quick booth lookup.

Ø Instant professional photo live streaming, capturing expo moments in real-time for convenient online viewing and download.

Ø Multiple information desks and rest areas throughout the venue for prompt assistance and relaxation.

Ø Free shuttle bus services provided transport, ensuring convenient access to the expo halls.

Ø Multiple high-quality catering services offered Chinese and Western meals, meeting diverse dietary needs.

Ø Streamlined and efficient setup and dismantling procedures, receiving widespread praise from exhibitors.

Ø The organizer’s booth prepared various industry materials such as the Annual Report on Chinese Tissue Paper & Disposable Products Industry in 2023, Directory of Tissue Paper & Disposable Products [China] 2024/2025, and Tissue Paper & Disposable Products Magazine, enriching participants’ visit and helping them stay updated on the latest industry trends.

 

CIDPEX 2024 is committed to providing one-stop, thoughtful services for all exhibitors and professional visitors. Through meticulous expo services and multi-angle innovation in exhibition functions, we aim to make your visit more comfortable, help you acquire more effective clients, learn the latest industry news, and deeply appreciate the charm of industry development.

Striving for Further Improvement, CIDPEX 2025 Aims for New Glory in Wuhan!

Over thirty years of determined effort, CIDPEX has grown into an indispensable event for the industry. Each participant’s companionship and support fuel its ongoing progress. Looking ahead, CIDPEX will persist in innovation, offering more comprehensive and in-depth services and more exciting display activities, building an efficient and professional platform for business and information exchange for the industry.
From April 14–18, 2025, the 32nd CIDPEX will welcome every industry colleague to the Wuhan International Expo Center. Join us to witness and collectively shape the industry’s bright future, opening an exciting new chapter in its development.