REVIEW
CIDPEX Review- 2026-01
06
Tissue Paper Pavilion: Gathering of High-end New Products Gathered for Leads Industry’s High-quality Development
Tissue Paper Pavilion: Gathering of High-end New Products Leads Industry’s High-quality Development By Zhou YangThe tissue paper pavilion at CIDPEX2024 brought together leading enterprises from national and regional markets such as Hengan, Vinda, Gold Hongye, Botare, Li Bang, Yusen, Lee & Man, Vanov, Jinboshi, Orient, Foliage , Kaisheng, Jiangnan Paper, Jifa, and Hongan. At this exhibition, companies launched trend-setting new products targeting different scenarios and consumer groups, including advanced technologies like TAD and TAD-like, as well as products such as 3D embossing, bottom-draw, and lotion tissue, highlighting the functionality, comfort, and convenience of the products. The wide array of new products attracted numerous distributors for order discussions.Scan the QR code to view highlights from the Tissue Paper Pavilion.Hengan International Group Co., Ltd. At this exhibition, Hengan Group displayed multiple new products in tissue paper and hygiene products, and heavily launched the Xin Xiang Yin “Rong Li Fang” kitchen towel. This product is produced by China’s first TAD (Through-Air Drying) tissue machine introduced by Hengan Group. The series uses TAD hot air-through technology, a high-quality tissue paper production technology, significantly improving bulkiness and water absorption compared to ordinary products.At the same time, Hengan Group also displayed products such as “Tian Shan Rong Mian” and “Meng Shui Ku” from Seven Space its Space 7 brand. Among them, the Tian Shan Rong Mian product’s surface layer contains high-quality Chinese long-staple cotton, with longer and softer fibers; and added refined lotion factors, making it delicate, soft, and more skin-friendly.Vinda Paper (China) Co., Ltd. Vinda displayed multiple star products, including: Super Tough series, Cotton Tough series tissue paper, with 4D embossing technology, making them thick and tough as cotton; Tempo classic series tissues, etc. In the commercial field, the group also launched Vinda professional, covering public toilet tissue, hand towels, small roll paper, and other categories; as well as Tork’s innovative SmartOne® center-draw toilet tissue system, H2 folded hand towel system, H1 roll hand towels, etc.Furthermore, the group launched Libresse V-Comfort series, Plant V series sanitary napkins, Dr. P adult incontinent products (pant-type), night-use secure snap-type diapers, Tena ProSkin specially developed cotton-soft pant-type Adult Incontinent Products, dry and comfortable snap-type diapers, and other new hygiene products.Gold Hongye Paper Group Co., Ltd. As a high-end tissue paper brand under Gold Hongye Paper Group, Virjoy is the exclusive paper for over 400 international five-star hotels. Gold Hongye continuously uses “black technology” to empower innovative products, creating high-standard daily paper. Virjoy thick lotion paper adds essence lotion, specially designed for today’s sophisticated women.In addition, Gold Hongye launched new products such as Breeze Huacui series tissue paper, and the industry’s first “zero-plastic paper” new product. As well as hygiene products like Boliya cashmere beauty care soft towels, Yili silk weak acid series sanitary napkins, Zhenzhen skin-friendly pant-type adult incontinent products, etc.Li Bang Group Co., Ltd. Li Bang launched multiple bottom-draw new products, including “Soft Koala” series, “Qing Rong Si Rou” series, “Blue Doll” series, etc. As well as tissue paper new products like “four-side embossing” series Facial Tissue, “Blue Doll” series toilet tissue.At the same time, Li Bang also displayed hygiene products such as “Rou Rou Mian Chao Rou” series sanitary napkins, “Avocado Clean Care” wet wipes, dry and wet dual-use cotton soft towel hanging draws, etc.Baoding Yusen Health Supplies Co., Ltd. Yusen Group displayed multiple main products, including “Yusen” native pure wood series, using made of 100% native wood pulp, comfortable touch, delicately caring for every inch of skin; “Baili” soft wet wipes, not easy to break resistant to tearing when wet, with exquisite cherry blossom patterns, elegant and stylish; “Shui Qing Rou” cotton-like 3D embossing tissue, using double-sided 3D beautiful pattern printing, filled with air between convex and concave, classic four-side patterns, paper soft and tough, suitable for dry and wet use.Fujian Botare Network Technology Co., Ltd. Botare launched “Rong Rou” series tissues, using exclusive soft mist hydration factors and micro-particle penetration technology to enhance the softness and moisture retention of the paper. By adding high-quality Xinjiang cotton fibers to the raw materials and scientifically proportioning with native wood pulp, the strength and toughness of the paper are enhanced, making the product softer and more comfortable.Botare “Gift” series Facial Tissue and hanging draw products, using Botare’s exclusive AIR-CUSHION air-soft technology, and unique diamond edge-locking design, making the product more fluffy and skin-friendly.Sichuan Vanov New Material Co., Ltd. “Babo” displayed multiple main products, including: 6D embossing series, water-soft series, water-composite embossing series, and other bamboo pulp tissue paper.The 6D embossing series uses 6D technology for double-sided embossing, making it soft and skin-friendly.The new water-composite embossing series uses water pressure to composite paper, with four-side embossing, 4-layer thickening, exquisite and non-delaminating.The Water-soft series perfectly blends natural lotion with 100% native bamboo pulp, adding natural moisturizing factors, moisturizing for a hydrated and skin-friendly feel. Hebei Jinboshi Health Products Co., Ltd. Jinboshi launched multiple new products, including: “Jinboshi” 4D cotton-soft 3D embossing tissue, newly created fluffy and soft thick craftsmanship, paper tightly bonded without delamination, suitable for dry and wet use, soft touch to the skin.The “Jinboshi” starry sky series, thick and tough, not easy to lint, new artistic embossing design, delicate and smooth touch.The “Qin Qin Jia Ren” skin-friendly series, new illustration style design, 5-layer thickening, strong when wet, upgraded texture, advanced embossing craft, making the tissue adheres well without delamination.“Jinboshi” launched a complete set of commercial cleaning solutions, including commercial Toilet Tissue, center-draw Toilet Tissue, Hand Towels, Paper Napkins, and dispensers.“Jinboshi” moist toilet tissue, added aloe and chamomile essence, pure care for the skin, bactericidal rate up to 99.9% for some bacteria, deep cleaning, wipe and dry immediately, no continuous draw design, convenient and hygienic to use.Chongqing Lee & Man Tissue Manufacturing Limited Lee & Man mainly displayed pulp series and tissue paper products. The pulp series focuses on quality as the guarantee of health, environmental protection, and organic as the basis. Tissue paper products advocate a new proposition of “organic, safe, healthy” tissue paper; introduced advanced production equipment and technology management systems; permeating the concept of environmental health into every link, actively establishing new standards for Chinese pulp and paper integration.Dongguan, Huli Jia, Kaisheng, Jiangnan Paper, Jifa, Hong’an, and other well-known enterprises also launched multiple trend-setting new products. - 2026-01
06
Gaining Industry Insights through the Expo: New Trends on Display
Gaining Industry Insights through the Expo: New Trends on DisplayAs a globally renowned professional exhibition in the industry, the China International Disposable Paper Expo (CIDPEX ) was truly all-encompassing, gathering "new trends" across the entire industrial chain. From eye-catching new products and care appliances to new materials and cutting-edge equipment, the diverse array of exhibits not only highlighted the vitality of enterprises but also led the industry's development direction. During this year's expo, the inaugural "Elderly Products Promotion Catalogue" Exhibition was held concurrently. It attracted active participation from over 40 companies listed in the catalogue, helping these businesses tap into the silver economy market. Additionally, in collaboration with renowned e-commerce platforms – Tmall and JD.com – Trending Categories Display Areas were set up on site.During CIDPEX 2024, the Tissue Paper & Disposable Products Magazine conducted in-depth interviews and research at the expo, compiling the latest production technologies and product trends from exhibitors. These findings were organized and presented according to the five main pavilions: Tissue Paper, Disposable Hygiene Products, Raw & Auxiliary Material, Machinery, and Health & Medical Care, as well as the special displays for the "Elderly Products Promotion Catalogue" exhibition and the Tmall and JD.com Trending Categories Display Areas. This comprehensive overview aimed to assist you in accurately grasping the development trends of the industry. - 2026-01
06
A Look Back at the Expo Preparations Expo Highlights: Elevating Experiences with Humanized Services, Spurring the Return of Overseas Clients, and Advancing Global Exchange
A Look Back at the Expo Preparations Expo Highlights:Elevating Experiences with Humanized Services, Spurring the Return of Overseas Clients, and Advancing Global ExchangeHighlight 1:Multi-Pronged Approach Leads to Record Number of Overseas Clientsl Enhanced cooperation with domestic and international professional media, mass media, associations, chambers of commerce, and other organizations, promoting the expo’s innovative highlights through diverse formats and channels to boost exposure.l Conducted targeted one-on-one invitations to overseas clients through various methods, directly reaching professional international visitors.l Hosted a “Global Buyer Meet & Greet” to facilitate precise connections between domestic companies and overseas buyers.l Featured a dedicated overseas negotiation zone on-site for efficient one-on-one meetings. Highlight 2: Traditional + Special Channels Drive Brand Traffic Soaring Online and Offlinel Forged a deep strategic partnership with JD and co-created a Trending Categories Display Area at the expo, attracting 16 brands fromthe tissue, feminine care, and pant-type diaper sectors. Scenario-based displays enhanced brand influence, while JD shared platform trends and set up a dedicated “Investment & Negotiation Zone” to help companies quickly master online sales strategies.l The China National Pulp and Paper Research Institute (CNPPRI) has partnered with Tmall for the fourth time to deepen collaborative development of home cleaning and tissue trending products. The event featured four functional zones–BrandNegotiationArea,InvestmentSharingArea,Trending Categories Display Area, andIndoor & OutdoorScenario Experience Area, fostering discussions on market trends and consumer needs and deep interaction between Tmall and brands.It provided a comprehensive platform for brands to showcase products, jointly pioneer new trends, and expand market share.l Hosted dedicated thematic sharing sessions by Tmall, JD, and Amazon. Numerous experts gathered at sub-forums to provide in-depth interpretation of high-interest topics like tissue trends and opportunities, and new merchant support policies, aiding healthy business development.l Proactively expanded collaborations, establishing deep partnerships with e-commerce platforms like Babytree and Jiguo, utilizing private domain + special online channels to reach more consumers and comprehensively enhance brand influence.Highlight 3: Professional Media Interviews Uncover Corporate Stories; Mass Media ExpansionBoosts Consumer Reachl Specially invited CCTV.com to station at the expo, featuring comprehensive coverage of quality products and brands through interviews and exhibition toursunder the theme “Craftsmanship Products”.l Senior journalists conducted on-site interviews to delve into the stories behind participating companies.l Over 100 mass media outlets, including People’s Daily Online, China Daily, Tencent, CNR, and Babytree, simultaneously provided deep coverage and dissemination of expo events and trendsetting products. Enhance and consolidate brand image through a multi-angle, all-round approach, directly reaching end consumers.Highlight 4:New FeaturedDisplayAreas Expand Exhibit Categoriesl To broaden the display of emerging categories from across the tissue paper and hygiene products industry chain in recent years, and help exhibitors and professional visitors explore new clients and fields, this year’s expo specially featured 6 innovative zones: Health & Medical Care Industry Pavilion, Intelligent/Green Manufacturing Pavilion, Green Packaging Pavilion, Disposable Medical Nonwovens Materials and Products Pavilion, Paper Chemical Pavilion, and Pet Hygiene Products Pavilion., further expanding the range of exhibits.l The MIIT “Elderly Products Promotion Catalogue” Exhibition was launched for the first time in the Health & Medical Care Industry Pavilion, attracting over 40 shortlisted companies from 5 fields: daily aids, elderly apparel, elderly care, age-friendly home products, and health promotion, effectively promoting high-quality elderly care products.Highlight 5:Rich Activities Promote High-Quality Industry Developmentl Opening ceremony for the “Elderly Products Promotion Catalogue” Exhibition, making a strong statement to bring more high-quality elderly care products to consumers.l Featured an on-site Elderly Care Industry Forum, where industry experts focused on hot topics like smart home & community elderly care and elderly well-being, offering unique insights and industry development directions. l Established a Quality China zone at the expo, selecting companies with Craftsmanship Products for widespread promotion through CCTV.com interviews and corporate roadshows, embedding these products in consumers’ minds. The“Leadership & Innovation” and “Outstanding Suppliers” displays provided industry visitors a one-stop destination to grasp industry trends and quickly learn about the most distinctive innovative products and technologies.Highlight 6:Enhanced Humanized Services from the Exhibitor & Visitor Perspectivel User-friendly, large-format bilingual (Chinese/English)show guide for easy access to expo information.l Utilized the Cloud Service Platform for searching exhibitors, checking booth locations, viewing digital directories, and more, ensuring a hassle-free visit with one-click search.l Used new media like the official WeChatChannels, TikTok, and Kuaishou for video promotion of exhibitors’ new and featured products and expo highlights, further expanding the influence of exhibitors and the expo.l Conducted online pre-expo training sessions for the first time via live broadcast to answer exhibitor questions and facilitate smooth participation.Upgraded the design of exhibitor invitation letters, with vibrant visuals and convenient invitation methods, instantly conveying exhibitor highlights.Launched “ready-to-use” customized low-carbon booths, assisting companies in achieving high-quality, cost-effective, green expo participation.Selected 11 high-quality catering suppliers offering Chinese and Western cuisine, ensuring attendees eat with peace of mind.l Achieved full coverage of information desks across all zones, providing detailed and attentive inquiry services, making the visit clear and understandable for all participants.l Offered electric shuttle buggy services for easy transit between different pavilions.l Enabled online on-site problem reporting function for exhibitors, allowing one-click feedback for time and effort savings.l The organizer’s booth prepared various industry materials like the Annual Report on Chinese Tissue Paper & Disposable Products Industry, Directory of Tissue Paper & Disposable Products [China] and Tissue Paper & Disposable ProductsMagazine, providing firsthand access to the latest industry information.FOCUSConference: In-depth Industry Engagement, Potential Exploration, Global Participation, Resource Sharing, Joint DevelopmentHighlight 1: Segmented Topics FosterIn-Depth Exchange,Driving Industry Innovation Theconference featured four themed sessions: Wipes Conference, Market and Marketing, Tissue Paper, and Disposable Hygiene Products, hosting a total of 51 high-level keynote speeches and 4 interactive roundtable forums. The segmented topic setup allowed participants to more precisely select issues of concern for in-depth discussion. Each session focused on industry hotspots and cutting-edge trends, providing abundant information and inspiration.Highlight 2: High-Level RoundtablesPool Expertise, Exploring New Industry Directions The conference meticulously planned several high-end interactive roundtable forums with selected experts on: “Deeply Understanding the New Generation Female Consumer, Reshaping Feminine Hygiene Product Marketing”, “Overseas Expansion Opportunities and Challenges”, “Selecting Wipes Substrate Fibers: Cotton, Viscose, or Polyester?”, and “Green, Low-Carbon, High-Quality Developmentin the Tissue Paper Industry”. The forums confronted differing viewpoints, sparked intellectual exchange, and shared insights. Experts actively shared their views and experiences, jointly discussing industry trends and future directions, providing new ideas and guidance.Highlight 3: Global ParticipationBroadens International Perspective All four sessions this year offered simultaneous Chinese-English interpretation services, with visual AI subtitles for added convenience and accessibility. Tailored services for overseas attendees bridged thegap with domestic experts. Theconference attracted nearly a hundred overseas participants, promoting industry technology integration and exchange. Their involvement brought a more international perspective, allowing participants to examine industry development and challenges from different angles.Highlight 4: E-commerce Platforms Jointly Explore New Trends in Tissue and Hygiene Markets Building on last year’s trend reports from platforms like Tmall, JD, Youzan, and Dingxiangyuan at the FOCUSConference, this year saw more e-commerce platform trend reports. Tmall added reports on baby pant trends and lotion tissue development trends in the Disposable Hygiene Products and Tissue Papersessions respectively; Babytree shared insights on new generation maternal and infant family consumption trends in the Market and Marketingsession; Amazon also presented cross-border e-commerce operation reports. These shares provided rich market insights and further promoted industry exchange and cooperation.Highlight 5: Market Session Decipher Industry Pulse, Discuss Cooperation and Integration The Market and Marketing session closely followed national development directions, accurately interpreted relevant policies and global market trends, and provided insights into consumer psychology and habits. Through deep communication and discussion, participants not only learned the latest industry dynamics but also gained profound insights into business cooperation, supply chain management, industrial chain integration, and evolving channel landscapes.Highlight 6: Technical Sessions Showcase Industry Innovation Achievements The Wipes Conference revolved around “Environmental Protection, Sustainability, Win-Win”, setting topics from multiple dimensions, including standards and regulations, consumption trends, and material technology. It delved into the global wipes industry landscape and latest technologies like eco-friendly materials and preservative/disinfectant chemicals.The Tissue Paper session focused on “Green, Low-Carbon, High-Quality”, sharing cutting-edge technologies and innovative applications regarding standard setting, fiber raw material selection, equipment upgrades, low-carbon practices, and high-quality product development. The Disposable Hygiene Products session concentrated on “Innovation, Breakthrough, Technology”, showcasing a series of remarkable new products, such as pads predicting ovulation timing, bamboo fluff pulp, domestic SAP, biodegradable bio-based hot melt adhesive, and high-breathability high-barrier nonwovens, injecting new vitality into the industry’s future development.Highlight 7: Supporting Services Provide Comfortable Experience for Attendees Electronic credentials, multi-functional with one code, served for location navigation, conference entry, material collection, catering, expo access, electronic proceedings download, etc., offering a greener and more convenient experience. Tissue, wet wipes, and dry wipes provided by the conference offered hygiene assurance and convenience for attendees. Shuttle buses from hotels to the venue provided convenient, comfortable transportation, ensuring punctual and safe arrival for all participants. - 2026-01
06
A Look Back at the Spectacular 31st China International Disposable Paper Expo (CIDPEX)
A Look Back at the Spectacular 31st China International Disposable Paper Expo (CIDPEX) The 31st China International Disposable Paper Expo (CIDPEX), organized by China National Pulp and Paper Research Institute Co., Ltd. (CNPPRI) under China Poly Sinolight, and co-organized by Hengan International Group Company Ltd., Baosuo Paper Machinery Manufacture Co., Ltd., Foshan Xinfei Hygiene Materials Co., Ltd., OK Science and Technology Co., Ltd., and Zhejiang Youquan Care Products Technology Co., Ltd., was successfully held from May 13–17, 2024 (FOCUS Conference on May 13–14, Exhibition on May 15–17) at the Nanjing International Expo Center. The expo covered an exhibition area of 80,000 square meters, featuring 860 industry enterprises and attracting over 45,000 professional visitors to this annual industry event.The opening ceremony of the expo was held on the evening of May 14 at the Nanjing International Youth Convention Hotel. Xie Li’an, Level Ⅱ Bureau Rank Official of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology (MIIT); An Shengjie, Assistant General Manager of China Poly Group and Secretary of the CPC Committee and Chairman of China Poly Sinolight; Dr. Cao Zhenlei, Director of the China National Household Paper Industry Association (CNHPIA); Sun Bo, Deputy General Manager of China Poly Sinolight and Secretary of the CPC Committee and Chairman of CNPPRI; Qian Yi, Vice President and Secretary-General of the China Technical Association of Paper Industry (CTAPI), jointly inaugurated this year’s expo, officially opening the 31st CIDPEX. On the morning of May 15, Sun Bo, Deputy General Manager of China Poly Sinolight and Secretary of the CPC Committee and Chairman of the CNPPRI, along with CNPPRI Executive Deputy General Manager Tian Chao, Deputy General Managers Liu Junjie and Cao Baoping, accompanied Xie Li’an, Level Ⅱ Bureau Rank Official of the Department of Consumer Goods of the MIIT; An Shengjie, Assistant General Manager of China Poly Group and Secretary of the CPC Committee and Chairman of China Poly Sinolight; and others on a tour of the expo. They engaged in face-to-face communication with exhibitor representatives, learning about their production, operations, and featured products/equipment. They highly commended the bridging role CIDPEX plays for the industry. Dr. Cao Zhenlei, Director of the CNHPIA; Qian Yi, Vice President and Secretary-General of the CTAPI; and leaders from leading industry enterprises, such as Hengan, Vinda, Gold Hongye, and C&S, also toured the expo.Expo Scale: Linking the Global Upstream and Downstream Industrial Chain, Creating a One-Stop Business Platform CIDPEX 2024 featured four main pavilions: Tissue Paper Pavilion, Disposable Hygiene Products Pavilion, Raw & Auxiliary Material Pavilion, and Machinery Pavilion, covering the entire industrial chain upstream and downstream of the tissue paper and hygiene products industry. Additionally, to broaden the display of emerging categories in recent years and help exhibitors and professional visitors connect with new clients and explore new business fields, this year’s expo also introduced six innovative pavilions: Health & Medical Care Industry Pavilion, Intelligent/Green Manufacturing Pavilion, Green Packaging Pavilion, Disposable Medical Nonwovens Materials and Products Pavilion, Paper Chemical Pavilion, and Pet Hygiene Products Pavilion. Building on past foundations, the expo further explored new market potential, extended the exhibit range, and innovated display formats, creating a one-stop business platform for industry professionals.Expo Highlights: Advanced Technology Drives Product Upgrades, Inaugural “Elderly Products Promotion Catalogue” Exhibition Grandly Opens Tissue Paper Pavilion: Trendy New Products Enhance User Experience The Tissue Paper Pavilion gathered leading enterprises from national and regional markets, including Hengan, Vinda, Gold Hongye, Botare, Libang, Yusen, Lee & Man, Vanov, Jinboshi, Orient Champion, Hulijia, Kaisheng, Jiangnan Paper, Jifa, and Hongan. Companies launched a range of trendsetting new products targeting different scenarios and consumer groups, including those utilizing advanced technologies like TAD and TAD-like, as well as products featuring 3D embossing, bottom-up dispensing, and lotion infusion, highlighting functionality, comfort, and convenience.Disposable Hygiene Products Pavilion: Innovative Products Meet User Needs The Disposable Hygiene Products Pavilion featured a strong lineup of leading companies, such as Kayson, Qianzhiya, Tianjiao, Coco, Sunkiss, Aishule, Welfare, Yixiang, Guoguang, Uniquality, Zhejiang Kawada, Yuhong, Megasoft, Shujie, and E-Way, all presenting impressive exhibits. Innovative products debuted, including adhesive-free core sanitary napkins, menstrual pants for convenient daytime changes, odor-control adult diapers, and light incontinence absorbent pads, presenting a dazzling array.Raw & Auxiliary Material Pavilion: Refined Details Optimize Products In the Raw & Auxiliary Material Pavilion, over 300 suppliers conducted annual releases and promotions of new products and technologies, covering nonwovens, SAP, hot melt adhesive, packaging and printing materials, and more. Various raw and auxiliary materials are continuously optimized and upgraded to improve their functions, creating softer, healthier, and more comfortable products to meet differentiated market consumption demands and drive industry development.Machinery Pavilion: Smart Solutions Enable Efficient Production The Machinery Pavilion gathered numerous leading equipment manufacturers demonstrating live operations, offering a fresh experience in intelligent manufacturing. Tissue machine and converting machinery suppliers offered automated solutions, providing clients with intelligent equipment for high-efficiency production. Disposable hygiene products machinery saw upgrades for enhanced compatibility, and packaging equipment demonstrated greater stability, efficiency, and flexibility in changeovers.Health & Medical Care Industry Pavilion: Seizing New Market Opportunities At CIDPEX 2024, the Health and Elderly Care Pavilion made a splendid appearance, gathering the Foshan Nanhai Medical and Hygiene Products Industry Association, the Integrated Medical and Elderly Care & Health Management Committee of the China Silver Industry Association, and health and medical care enterprises. The exhibition area exceeded 1,000 square meters, reaching a record high. It featured a range of segmented products across five key health sectors: medical care, elderly care and welfare, maternal and child health, beauty makeup, and green and healthy products, covering items like adult incontinence products, wipes, and intimate care products.Inaugural “Elderly Products Promotion Catalogue” Exhibition Launches, Tapping Silver Economy Potential To deeply implement the Guiding Opinions on Promoting the Development of the Elderly Products Industry (《关于促进老年用品产业发展的指导意见》) and expand the promotion of high-quality elderly products, the inaugural “Elderly Products Promotion Catalogue” Exhibition grandly opened at the Nanjing Expo. It attracted active participation and enthusiastic support from numerous enterprises in the elderly products industry, with 42 companies exhibiting jointly to explore the potential of the silver economy and promote the development of the elderly care industry. On-site features included a “Scenario Display Area” showing various uses of shortlisted high-quality products through simulated indoor and outdoor living environments for the elderly, alongside “Product Experience Area” and “Sample Distribution Area,” providing hands-on experiences for professional visitors.Leading Consumption Trends, Concentrated Display of Craftsmanship Brands On-site at CIDPEX 2024, the 32 branded products shortlisted for the “National Campaign for ‘Variety, Quality, and Brand’: 2023 ‘Craftsmanship Products’ List in China’s Tissue Paper and Hygiene Products Industry” were displayed collectively. This enhanced the visibility of these Craftsmanship Products, allowing more consumers to discover, purchase, and use them. It also holds significant importance for improving the product quality in the tissue paper and hygiene products industry and promoting high-quality development.“Tissue & Hygiene” Innovation Carnival + Quality China: Dual Highlights Leading Industry Discourse The “Tissue & Hygiene” Innovation Carnival and the Quality China zones were major traffic drivers at this year’s expo. The rich and varied activities provided attendees with a wealth of valuable information and resources. Numerous health and elderly care experts gathered at the “Elderly Care Industry Forum,” guiding the audience to a deep understanding of policies, current status, and development trends in the elderly care industry. Experts from Tmall, JD, and Amazon provided in-depth interpretations of hot topics on-site, aiding healthy business development. The expo featured a range of dedicated displays for Outstanding Suppliers and Leadership & Innovation, in which many companies held on-site sharing sessions to display their flagship and specialty products and technologies, attracting large audiences.Moreover, CCTV.com stationed reporters at the expo. Focusing on the “Craftsmanship Products” theme, CCTV.com conducted exclusive interviews with executives from nine outstanding product manufacturers, including Hengan, Vinda, and C&S, and provided exhibition tour reports for nine outstanding brand enterprises. The videos were broadcast simultaneously on CCTV.com’s mobile platform, the Cbox, and its PC website. You can scan the QR code to watch the CIDPEX × CCTV.com “Craftsmanship Products” special feature videos.. CCTV.com “Craftsmanship Products” Interviews: l Li Li, Marketing Director of Hengan Group: Creating high-quality products with craftsmanship, painting the blueprint for a century-old enterprise with innovation.l Hu Wei, Executive Director of Vinda Group: Building high-quality paper products with a spirit of craftsmanship, enhancing life’s texture through innovation.l Pan Jiahong, Vice President of C&S: Segmenting usage scenarios, practicing sustainable development. l Shen Genlian, Chairman of Vanov New Materials: Researching biomass refining technology, making sustainability a lifestyle.l Zhang Ji, Deputy General Manager of Jinboshi: Ensuring product quality with a craftsmanship spirit, achieving green development through continuous innovation.l Guo Weizhi, Manager of Kimberly-Clark (China) Nanjing Factory: Rooted in China for over 30 years, fulfilling consumer demands with innovation.l Deng Yan, Assistant to Chairman of Capable International: Creating excellent products with a craftsmanship spirit, meeting customer needs through innovation-driven strategies.l Liu Yong, General Manager of Shandong Aishule: Craftsmanship enhances usability, technology infuses life with care.l Chen Yu, General Manager of Shanghai Shangxin Apparels: “Tailoring” with a craftsmanship spirit, helping retirees enjoy a fulfilling life.CCTV.com Expo Tours on “Craftsmanship Products”: l Tender Care, “Tissue” Companions for Life l Elderly Products: Health, Safety, and Comfort l Life, Enhanced by Thoughtful “Tissue” Details l Quality Life, “Tissue” Crafted for You E-commerce Platforms + Renowned Media: Maximum Reach To help manufacturers leverage the offline influence of CIDPEX, expand online e-commerce channels, and gain dual traffic from both offline professional visitors and online end-consumers, this year’s expo partnered with e-commerce platforms like Tmall, JD, Babytree, and Amazon. Through on-site scenarios + product displays and live forums, they converted massive traffic into actual purchasing power, precisely targeting different consumer groups and helping companies explore new ideas and gather new targets.Additionally, over 50 mass media and professional outlets, including CCTV.com, were invited for multi-angle, wide-ranging coverage. In-depth interviews with industry entrepreneurs amplified brand influence and reinforced consumer perception.FOCUS Tissue & Hygiene Conference: Spotlighting Hot Topics, Discussing Industry Trends Held on the two days preceding CIDPEX 2024 (May 13–14, 2024), the FOCUS Tissue & Hygiene Conference took place at the Nanjing International Expo Conference Center, attracting 731 industry professionals.The FOCUS Conference was divided into four thematic sessions: Wipes Conference, Market and Marketing, Tissue Paper, and Disposable Hygiene Products. Over 60 industry leaders focused on hot topics, such as low-carbon environmental protection, innovation and breakthroughs, channel expansion, and marketing reconstruction. Through 51 keynote speeches and 4 interactive forums, they shared insights on new technologies, new equipment, new marketing ideas, overseas expansion, and discussed macroeconomic and policy changes, identifying new industry development trends.The conference fostered a vibrant atmosphere for discussion. Attendees could submit questions online, with moderators selecting common ones for speakers to address live, enhancing interactivity. Participants highly praised the forum’s thematic planning, content selection, and interactive forum setup.Adapting to digital trends, the conference continued using electronic credentials for seamless access to conference materials, sessions, and lunches. Recorded speeches were uploaded to the Cloud Service Platform, enabling flexible online learning beyond time and space constraints.Supporting Services: Innovative Service Capabilities, Superior Expo Experience CIDPEX 2024 continuously upgraded its supporting services by delving into the latent needs of exhibitors and visitors, ensuring a professional and comfortable environment for business negotiations and information exchange.Ø Optimized online pre-registration, electronic credentials, booth location, on-site material online subscription, and other supporting service functions for a new digital and intelligent exhibition service experience.Ø Large-format bilingual (Chinese/English) expo guide for clear and intuitive for quick booth lookup.Ø Instant professional photo live streaming, capturing expo moments in real-time for convenient online viewing and download.Ø Multiple information desks and rest areas throughout the venue for prompt assistance and relaxation.Ø Free shuttle bus services provided transport, ensuring convenient access to the expo halls.Ø Multiple high-quality catering services offered Chinese and Western meals, meeting diverse dietary needs.Ø Streamlined and efficient setup and dismantling procedures, receiving widespread praise from exhibitors.Ø The organizer’s booth prepared various industry materials such as the Annual Report on Chinese Tissue Paper & Disposable Products Industry in 2023, Directory of Tissue Paper & Disposable Products [China] 2024/2025, and Tissue Paper & Disposable Products Magazine, enriching participants’ visit and helping them stay updated on the latest industry trends. CIDPEX 2024 is committed to providing one-stop, thoughtful services for all exhibitors and professional visitors. Through meticulous expo services and multi-angle innovation in exhibition functions, we aim to make your visit more comfortable, help you acquire more effective clients, learn the latest industry news, and deeply appreciate the charm of industry development.Striving for Further Improvement, CIDPEX 2025 Aims for New Glory in Wuhan! Over thirty years of determined effort, CIDPEX has grown into an indispensable event for the industry. Each participant’s companionship and support fuel its ongoing progress. Looking ahead, CIDPEX will persist in innovation, offering more comprehensive and in-depth services and more exciting display activities, building an efficient and professional platform for business and information exchange for the industry. From April 14–18, 2025, the 32nd CIDPEX will welcome every industry colleague to the Wuhan International Expo Center. Join us to witness and collectively shape the industry’s bright future, opening an exciting new chapter in its development.
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