Tmall Trend Category Booth: Tissue Paper in Life
By Liu Tianyu

CIDPEX joined hands with Tmall for the fourth time to deepen cooperation in building trend category in household tissue and hygiene products. The Tmall booth once again became a spotlight of the exhibition, featuring an immersive, scenario-based setup and a full range of product displays. The fresh and distinctive brand negotiation area and merchant attraction sharing area provided visitors with a unique and novel exhibition experience.

The Tmall scenario display area was divided into two main themes: 'Outdoor' and 'Indoor'. It showcased products from nine renowned brands: Breeze, Virjoy, Babo, Libang, Manhua, Deeyeo, Cotton Shoots, Unifree, and Mayinglong. The display included toilet tissue, facial tissue, ktchen Towel, kitchen wipes, moisturizing tissues, moist toilet tissue, and cotton soft towels, allowing visitors to immersively experience the charm of 'Tissue Paper' and 'Hygiene Products' at one stop.

In the indoor scenario, products like Manhua's native wood hanging (bottom-draw) packs for flexible indoor placement, Virjoy's high-quality thick lotion tissue known for its softness and skin-friendliness, and  Cotton Shoots's cotton fiber-based facial towels were displayed. The realistic bedroom setup vividly showcased the products’ softness and skin-friendly qualities, allowing visitors to experience firsthand how these specialty tissues enhance comfort and enjoyment in private bedroom moments.

Libang, Breeze, Cotton Shoots, and Deeyeo showcased kitchen wipes that can quickly clean grease and keep the kitchen more hygienic, alongside Virjoy's TAD kitchen towel. This highlighted how to deal with stubborn stains more conveniently in a wet and oily kitchen environment, adding bits of happiness to every drink and meal. The bathroom scene featured products like Mayinglong's hygiene care wipes, Unifree Roupin and Mayinglong wet wipes (moist toilet tissue), as well as Deeyeo's hanging facial soft towels, Cotton Shoots's hanging all-cotton facial towels, and Manhua's Xiangfei hanging (bottom-draw) products, emphasizing a cleaner and healthier lifestyle.

In the outdoor scenario, compactly packaged Babo base series Handkerchief Tissue and Libang's soft, tough, and skin-friendly facial tissue, specially designed for convenient travel, easily solved the problem of needing tissues on the go. Travel-friendly “Tissue & Hygiene” sets offered visitors convenient, worry-free combinations for a hassle-free trip.

This year, the Tmall booth featured a brand negotiation area and a merchant engagement sharing area, enabling professional visitors to gain practical insights into the platform’s key policies while helping brands accelerate their online growth.