JD Trend Category Booth: All Categories Coverage and Immersive Experience
By Liu Tianyu

The JD Trend Category booth made a splendid return at the 31st China International Disposable Paper Expo (CIDPEX), becoming a spotlight of the exhibition. It featured unique displays through scenario-based setups, a dedicated sample giveaway area, and on-site exclusive purchase discounts.

The JD Trend Category booth collaborated with 16 leading brands in tissue paper, sanitary napkins, and adult incontinent products (pant-type), including Vinda, Breeze, Mind Act Upon Mind, Feiyu, Corou, Deeyeo, Babo, Manhua, Jinboshi, Jieyun, Caiqicai, Space 7, Laurier, Unifree Roupin, Yuanai/Zhiyue, and Dr. P. Through two visual scenarios – 'Travel' and 'Indoor' – the booth deeply refined the on-site experience. The exquisite setups highlighted the practical features and unique advantages of the products, offering visitors an immersive opportunity to experience their characteristics.

In the travel scenario, JD creatively used green grass as the main hues to construct an outdoor camping picnic scene, delivering a refreshing and eye-catching experience. Products like Babo water-soft series moisturizing tissues, Breeze wet wipes, Feiyu soft and skin-friendly paper napkins, Jinboshi native & silky-tough tissues, Mind Act Upon Mind facial tissue, and Jieyun wet wipes added convenience and comfort to leisurely travels, making outdoor picnics safer and healthier. This showcased the brands' thoughtful care for warm moments with family and friends.

In the indoor scenario, JD separately set up 'Bedroom' and 'Bathroom' areas, highlighting key usage zones for both 'Tissue Paper' and 'Hygiene Products'.

The indoor scene displayed Caiqicai's featured facial tissue, lotion tissue, and hanging (bottom-draw) products. The bedroom scene primarily featured Dr. P's pant-type adult incontinent products. These products, combining modern, stylish design with superior quality and enhanced functionality, better serve consumers' aspirations for a better life.

The bathroom scene incorporated Deeyeo moist toilet tissue, Corou hanging cotton soft towels, Youpai Roupin moist toilet tissue, Jieyun Facial Tissue, Vinda moisturizing toilet tissue, Manhua hanging (bottom-draw) tissues, Space 7 sanitary napkins, Laurier Good-Night pants (pants for menstrual period), and Yuanai soluble toilet tissue. Integrating safer and gentler hygiene products into the scenario provided a more reassuring and secure user experience.

This year, the adult incontinent products (pant-type) section at the JD booth featured a dedicated sample giveaway area. Visitors could learn about product performance through the scenario displays and on-site introductions, and also receive trial packs carefully prepared by the brands and the platform. Meanwhile, on-site platform-exclusive purchase discounts offered tangible benefits and a valuable experience for buyers.

JD also set up a dedicated negotiation area at the booth to answer questions and provide details for visitors interested in relevant policy benefits.