Global Connection

The CIDPEX2026 strengthened cooperation with overseas media and international industry associations, expanded global promotion across multiple channels including Facebook, YouTube, LinkedIn, and Instagram, and conducted targeted one-on-one invitations to overseas buyers. As a result, its international influence was significantly enhanced, successfully attracting nearly 6,000 overseas buyers from 141 countries and regions.

To promote efficient and precise matchmaking between domestic and international enterprises, the Expo organized a series of high-impact internationalization and “going global” activities on site, empowering companies to expand overseas and connect with global markets.

“Overseas Service Ecosystem” Debuted, Creating a New Model for International Matchmaking

On April 15, the “Craftsmanship Goes Global · Jointly Building the Silk Road–Overseas Service Ecosystem” Zone officially opened in Hall G1 of the Nanjing International Expo Center. Featuring a full-chain service matrix, the zone established a bridge for resource matchmaking between Chinese and international enterprises in the tissue paper and hygiene products industry, helping companies explore new global market opportunities.

Closely aligned with the industry’s overseas expansion needs, the zone integrated platform connections, logistics support, cross-border marketing, and supply-demand negotiations into a comprehensive service ecosystem. It attracted high-quality service providers across multiple fields, including industry associations, overseas industrial parks, global e-commerce platforms, international logistics and overseas warehousing operators, professional overseas expansion service providers, and cross-border payment and tax compliance institutions. Together, these services addressed common pain points in global expansion and safeguarded Chinese tissue and hygiene enterprises as they embarked on their international journeys.

Overseas Buyers’ Negotiation Zone: Precise Matchmaking to Unlock New Trade Momentum

The CIDPEX2026 comprehensively upgraded the negotiation zone for overseas buyers, leveraging precise supply-demand matchmaking capabilities to facilitate business cooperation between Chinese and international enterprises. Numerous internationally renowned companies participated, including Lifeshine Sdn Bhd (Malaysia), Pt. Rejeki Putra Putri Eliman (Indonesia), OOO Bella Vostok (Russia), TZMO Group (Poland), and Rupena Recyclers (Kenya). They engaged in face-to-face negotiations with Chinese tissue paper and hygiene products enterprises to discuss collaboration and align procurement needs. Based on data profiling of nearly 6,000 pre-registered overseas visitors, the CIDPEX2026 provided one-on-one supply-demand matchmaking and targeted business appointment services, ensuring efficient and precise on-site negotiations tailored to both parties’ needs.

Overseas Expansion Development Conference—Harnessing Global Vision to Unlock Cross-Border Opportunities

The “Overseas Expansion Development Conference,” held during the Expo, focused on overseas expansion trends and invited leading e-commerce platform representatives to provide in-depth analysis of global market dynamics. From Amazon’s global expansion opportunities and Shopee’s growth potential in Southeast Asia, to Trendyol’s and Guangzhou ET-Global’s insights into the Middle East market, the conference established a platform connecting global resources and addressing overseas expansion challenges. The conference focused on market opportunities across multiple global regions and e-commerce platform strategies, offering comprehensive guidance to help enterprises accurately identify overseas trends, select the right market segments, and connect logistics pathways.

On-site interactions were vibrant and frequent. Participants actively engaged with speakers, discussing cross-border product selection, platform policies, overseas market access, and other key challenges faced in their own international expansion journeys.

Capturing Global Attention, the Expo Obtained Praises from Overseas Visitors

Through carefully curated activities, the Expo not only built an efficient and precise resource matchmaking platform for Chinese tissue paper and hygiene products enterprises expanding overseas—helping address challenges related to policy, logistics, compliance, and sales channels—but also enabled international buyers to gain in-depth insights into the strengths of China’s tissue paper and hygiene products supply chain. This facilitated mutually beneficial, two-way collaboration between domestic and global stakeholders.

During the Expo, the organizer interviewed overseas visitors from various countries. They noted that in recent years, China’s market has flourished, with continuous technological upgrades and product innovation, positioning China as a key engine driving global innovation and advancement in the tissue paper and hygiene products industry. The Expo provided a one-stop international business exchange platform, enabling overseas buyers to gain in-depth knowledge of China’s cutting-edge technologies, efficiently connect with OEM manufacturers, raw material suppliers, and equipment providers, and explore new cooperation opportunities. It also served as a high-quality professional channel for accessing industry insights, meeting clients, and connecting with upstream and downstream partners.

Notably, the Expo provided comprehensive and attentive matchmaking services for overseas visitors—from on-site guidance and translation assistance to pre-arranged one-on-one business meetings. Every detail reflected thoughtful organization, ensuring convenience and professionalism for international attendees. These efficient and considerate services earned unanimous recognition from overseas visitors and further demonstrated the exhibition’s high standard of international professionalism.