JD Trending Categories Display Area: Comprehensive Coverage, Immersive Experience

By Liu Tianyu

At the 30th China International Disposable Paper Expo (CIDPEX), the JD Trending Categories Display Area made a splendid appearance, becoming a focal point of the entire event. Through scenario-based setups and a full range of product displays, it provided visitors with a fresh exhibition experience.

The JD Trending Categories Display Area collaborated with 13 tissue, hygiene, and personal care brands, including BeBeBus, Dr.P & TENA, Babycare, Vinda, CoRou, Deeyeo, Shecare, ITIKAWA, SYNIA, Chilly, Fuyanjie, C&S, and Bibabebe, showcasing 15 types of products. Through four visual scenarios of Travel, Bedroom, Bathroom, and Living Room and segmented into four major categories of Maternal & Infant, Home Cleaning, Personal Care, Trendy Products, it offered visitors an opportunity to immerse themselves and experience the features of the products.

In the Travel scenario, BeBeBus and Dr.P & TENA focused on delivering a premium experience while addressing current pain points in parenting needs. They brought a series of products, including diapers, wipes, water cups, strollers, and scooters. The booth’s main color scheme of white and light gray, complemented by a simulated travel life experience, allowed visitors to effortlessly discover the convenience of these maternal and infant products and feel the brand’s care for both parent and child.

In the Home Cleaning section, JD created a cozy Bedroom scenario to attract visitors. Three major manufacturers–Vinda, CoRou, and Deeyeo–exhibited their main home cleaning products, such as pop-up tissues, toilet paper, kitchen towels, wipes, moist toilet tissues, handkerchief tissues, commercial towels, moisturizing tissues, lotion tissues, and dry wipes, all available. With a design sense that combines modern fashion and higher quality, more functional products, it highlighted the concept of tissue building a better life for consumers.

The Bathroom scenario incorporated different products from five brands: Shecare, ITIKAWA, SYNIA, Chilly, and Fuyanjie. Shecare brought sanitary napkins, menstrual pants, and moist toilet tissues, focusing on comfort, specializing in female menstrual health and caring for nighttime sleep. ITIKAWA exhibited its signature product, pure cotton facial towels, offering skincare benefits with a Japanese minimalist design that aligns with modern aesthetics. SYNIA focused on gentle intimate care, exhibiting intimate wipes, intimate wash, moist toilet tissues, and other products, caring for consumers with high-quality, mild items. Chilly exhibited intimate wash and intimate wipes, safeguarding women’s health with a rigorous attitude. Fuyanjie, as a seasoned and well-known intimate care brand, exhibited intimate wash, intimate wipes, moist toilet tissues, and other products, ensuring safe private care for consumers. The entire booth adopted a stylish, simple, fresh, and natural decoration style, significantly reducing potential awkwardness consumers might feel while browsing the personal care section.

The Trendy Products section was built around the Living Room theme. Four brands–C&S, Vinda, Bibabebe, and Deeyeo–brought the trendiest tissue products. The products with a strong sense of fashionable design were well-received by visitors. C&S exhibited three major tissue series: Oil Painting (油画), Pink Face (粉face), and Xiao Nai Pi (小奶皮), offering consumers more fashionable choices. Vinda exhibited pop-up tissues, toilet paper, kitchen towels, and moist toilet tissues from the Deluxe Series. Bibabebe’s baby diapers, filled with summer-themed childish fun, incorporated jungle and ice cream elements. Deeyeo focused on the family, exhibiting baby wipes, cotton soft towels, lotion tissues, and other products.