Tmall Trending Categories Display Area: More Than an Expo, It’s Daily Life

At the 30th China International Disposable Paper Expo (CIDPEX), the Tmall Trending Categories Display Area made a grand appearance, becoming the focus of attention. Its immersive, scenario-based setup and comprehensive product display offered visitors a unique expo experience.

The Tmall Trending Categories Display Area was divided into five thematic scenarios: Travel, Bedroom, Bathroom, Living Room, and Kitchen. It showcased products from 11 well-known brands, including Breeze, BABO, Yusen, Hearttex, CoRou, Deeyeo, Ein.b, COTTON SHOOTS, Virjoy, Fuyanjie, and Manhua. The displayed items encompassed toilet paper, facial tissues, kitchen towels, wipes, moist toilet tissues, cotton soft towels, and hand towels, allowing visitors to immerse themselves in the charm of “tissue & hygiene” products all in one stop.

In the Living Room scenario, Vanov displayed BABO bamboo fiber natural-color tissues, Hongan displayed CoRou baby soft tissues, Manhua displayed Luxury Gold (鎏金) pop-up tissues, and Yixiang displayed Deeyeo lotion tissues.

In the Bedroom scenario, Gold Hongye displayed Breeze wipes, Hongan displayed CoRou pure cotton facial towels, Frog Prince displayed Ein.b baby cloud-soft tissues, Yixiang displayed Deeyeo baby hand & mouth wipes, and Yusen displayed new virgin wood pulp facial tissues.

In the Kitchen scenario, Gold Hongye displayed Breeze kitchen towels, Vanov displayed BABO kitchen towels, Manhua displayed kitchen wipes, and Frog Prince brought Ein.b kitchen wipes, making kitchen cleaning easier.

The Bathroom scenario featured commonly used products like moist toilet tissues, cotton soft towels, toilet paper, and toilet seat cover paper. These included Deeyeo’s moist toilet tissues, Frog Prince’s Ein.b flushable moist toilet tissues, Breeze’s clean & moisturizing (净润肌) cotton soft towels, and Manhua’s moist toilet tissues.

In the Travel scenario, Fuyanjie displayed herbal hygiene wipes, Hongan displayed CoRou portable moist toilet tissues, and Virjoy displayed food cleaning wipes, providing protection for outdoor enthusiasts.

Additionally, products like Frog Prince’s Ein.b xylitol hand & mouth wipes, Gold Hongye’s Breeze Cao Tuan Zi moist toilet tissues, Vanov’s BABO silky soft facial towels, Hongan’s CoRou baby tissues, Manhua’s baby wipes, and Yixiang’s Deeyeo moist toilet tissues were collectively displayed on the product display wall, forming a beautiful showcase of paper products.

The branded products displayed in this Tmall Trending Categories Display Area not only lead consumption and development trends in paper products but also help consumers better enjoy a quality life.