On April 15, 2025, during the opening ceremony of the 32nd China International Disposable Paper Expo (CIDPEX), the "Craftsmanship Goes Global, Building the Silk Road Together" – Global Expansion Initiative for the Tissue and Hygiene Industries was held at the Wuhan Intercontinental Hotel International Convention Center.

Guided by the national "Three Ps Strategy" (referring to initiatives enhancing variety, quality, and brand) and the "Belt and Road Initiative", the event released the "Craftsmanship Goes Global, Building the Silk Road Together" – Global Expansion Initiative for the Tissue and Hygiene Industries. This initiative calls on industry enterprises to adhere to craftsmanship quality, strengthen brand communication, deepen international cooperation, fulfill social responsibilities, unite industry strength, and jointly explore overseas markets.

The initiative was jointly launched by 84 industry enterprises and institutions, including Fujian Hengan Group Ltd., China National Hygiene Products Industry Association, China National Pulp and Paper Research Institute (CNPPRI), RCEP Industrial Cooperation Committee, China-Africa Development Fund, as well as C&S Paper Co., Ltd., Vinda Paper (China) Co., Ltd., and Gold Hongye Paper Group Co., Ltd. It aims to consolidate industry strength and promote the high-quality global expansion of Chinese tissue paper and hygiene product enterprises.

At the event, Mr. Wang Xiangyang, Vice President of Hengan International Group Co., Ltd., delivered a speech on behalf of the initiating parties.

Following this, the official launch ceremony for the "Craftsmanship Goes Global, Building the Silk Road Together" initiative commenced. Representatives from the initiating parties took to the stage to jointly turn the "Rudder of the Silk Road," symbolizing the start of the journey.

Heading to the World: Embarking on the Golden Autumn Dubai Journey

As a key initiative in practice, CNPPRI is organizing the “CIDPEX Middle East” delegation, set to showcase at the Dubai World Trade Center, UAE, from September 2–4, 2025. The exhibition aims to jointly explore the Middle East and global markets, providing enterprises with a one-stop platform for brand display, technology exchange, and trade cooperation.

The successful launch of the "Craftsmanship Goes Global, Building the Silk Road Together" – Global Expansion Initiative for the Tissue and Hygiene Industries marks a new stage in the internationalization of China’s household paper and hygiene products industry. With quality as the foundation and cooperation as the bridge, Chinese enterprises are accelerating their integration into the global industrial chain and deepening international collaborative efforts.

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