Living up to its reputation as the global barometer for the tissue and hygiene products industry

Highlight 1: 100,000 m², 1,088 exhibitors, 50,000 visitors, setting new highs in scale and quality, earning high level of satisfaction among exhibitors, visitors, and delegates

The 32nd CIDPEX was successfully held at Wuhan International Expo Center from April 14–18, 2025 (International Forum on April 14–15, Exhibition on April 16–18). Featuring five exhibition zones, i.e. Tissue Paper, Hygiene Products, Raw & Auxiliary Materials, Equipment & Machinery, and Health & Elderly Care, the event covered the entire upstream and downstream industry chain for tissue and hygiene products, including health & elderly care products and smart aging-care enterprises. Utilizing 12 halls of the Wuhan International Expo Center, the exhibition spanned 100,000 m². It attracted 1,088 enterprises from 21 countries and regions, including 59 overseas exhibitors, and welcomed 50,000 professional visitors, including over 4,000 from overseas. The FOCUS Tissue & Hygiene Forum featured 58 high-level keynote speeches and one interactive round table forum, attracting 711 professional delegates. Exhibitors, visitors, and delegates broadly reported strong gains and a high level of satisfaction with the exhibition’s results.

Highlight 2: Improved internationalization level and amplified global influence

All exhibition visuals and promotional materials were presented bilingually in Chinese and English, and foreign language professionals were appointed for exhibitors to enhance the participant experience. Strengthened cooperation with 22 overseas media outlets and 7 overseas associations, amplified promotion across multiple channels like Facebook, YouTube, LinkedIn, and Instagram, one-on-one overseas buyer invitations, and the setup of an Overseas Buyer Meeting Area and an India Pavilion collectively attracted over 4,000 overseas buyers from 111 countries and regions, including 1 overseas media outlet and 6 overseas associations attending on-site. Domestic and international business connections have become more precise and efficient, with the exhibition’s international influence steadily increasing.

Highlight 3: Enhanced digital services

The exhibition integrated digital technology with its services, constantly enhancing its functions and supporting services based on the Tissue and Hygiene Cloud Service digital platform. The Tissue and Hygiene Cloud Service currently has 260,000 users. In this edition, the seminar service system was accessed more than 5,000 times, the exhibitor service system over 30,000 times, the visitor registration system exceeded 100,000 uses, and the “Search Exhibitors & Booths” feature was utilized more than 11,000 times. The directory download or view function was accessed 10,000 times. Pre-registered visitors were automatically approved for the first time, making the process more efficient; e-badges were more environmentally friendly and enabled easier access. Digital services allowed exhibitors and visitors to enjoy a professional and attentive participation experience while engaging in business negotiations and information exchange.

Highlight 4: Commitment to sustainable building materials

The exhibition offered "ready-to-use," customized low-carbon booth options for exhibitors. This year, 37 exhibitors utilized green, low-carbon booths covering a total area of 1,143 m², assisting enterprises to participate in a high-quality, low-cost, and environmentally friendly manner.

Highlight 5: 38 thematic sessions precisely address industry concerns

On-site, 38 thematic sessions provided insights into industry hot spot issues. The session on overseas expansion specifically supported domestic companies in their targeted global outreach. E-commerce platforms including Tmall, JD.com, Taobao's Guohuo Yanxuan Matchmaking, DEWU, Amazon, and Xiaohongshu participated in dedicated e-commerce platform sessions, analyzing industry trends from their perspectives and addressing concerns and questions from brands to jointly lead consumption trends. The "First-Economy" + "Innovation Showcase" session concentrated on displaying new products, technologies, and materials. The Health & Elderly Care Industry Forum offered in-depth, professional and forward-looking analysis of emerging trends in the elderly care sector.

Highlight 6: Grand debut of the Health & Elderly Care Zone

Building upon the existing product exhibition area for the "Catalogue of Recommended Elderly Care Products" and industry association zones, the Health & Elderly Care Zone newly featured special experience areas including Smart Aging-Care, Hubei Province's Silver Economy, JD Health's Smart Aging-Care, and a Traditional Chinese Medicine Consultation area. It attracted 31 exhibitors showcasing products such as smart health & care robots, intelligent elderly care equipment, rehabilitation assistive devices and equipment, age-friendly home modification solutions, health monitoring technology, and senior entertainment products, effectively promoting the publicity and experience of high-quality elderly care products and smart aging-care services.

FOCUS Tissue & Hygiene Conference

Global Participation, Technology Empowerment, and Wholehearted Services Drive High-Quality Industry Development

Highlight 1: 4 thematic sessions + 58 keynote speeches + 1 roundtable precisely meet audience needs

The International Forum was segmented into four thematic sessions: "Wipes Conference", "Market and Marketing", "Tissue Paper", and "Disposable Hygiene Products". It featured 58 high-level keynote speeches and 1 interactive roundtable. This structure deeply focused on specialized industry segments, precisely matched audience needs, and helped participants efficiently select sessions to absorb cutting-edge professional information.

Highlight 2: 'Going Global' sessions empower enterprises in overseas market expansion

Dedicated sessions on going global were arranged to specifically address audience demand, covering market overviews and investment potential analyses for regions including Africa, North America, Europe, the Arab region, and India. Additionally, seasoned industry experts were invited to provide in-depth analysis on intellectual property protection strategies for overseas expansion, localization pathways for brands going global, and the opportunities and challenges faced in international market development. This provided industry enterprises with targeted insights into global market trends, empowering their international business layout and foray into overseas market.

Highlight 3: Technical sessions focus on hot topics, guiding industry trends

The technical sessions delved into hot topics such as intelligentization, sustainability, and low-carbon environmental protection. They facilitated in-depth discussions on the innovation and application of new materials, technologies, equipment, and products, stimulating industry innovation vitality, promoting technological and product iteration, helping enterprises enhance competitiveness, and guiding high-quality industry development. The "Tissue Paper" session themed "AI Applications, Energy Saving & Consumption Reduction, Market Overview," shared insights on technologies, equipment, and markets including fiber substitution, AI technology applications, permanent magnet motors, and regional market overviews. The "Disposable Hygiene Products" session themed "New Materials, New Technologies," shared information on new materials and technologies such as SAP for light incontinence products, sustainable Hot Melt Adhesive, elastic spandex filaments, and blended Fluff Pulp. The "Wipes Conference" session revolving around "Sustainability, Flushability," shared discussions on relevant wipes topics including wet wipes standards and regulations, flushable wet toilet paper, wet wipes substrates and solutions, and Lyocell fibers. These innovative achievements injected new vitality into the future development of the industry.

Wipes Conference

Tissue Paper

Disposable Hygiene Products

Highlight 4: Decoding consumption trends across channels, facilitating strategic enterprise planning

Leveraging platform sales data, Tmall, JD, and Amazon analyzed core dimensions such as user demand insights and market competition landscape. They analyzed category growth trends and innovation trends within their platform ecosystems, providing valuable reference for enterprise product development and market strategy formulation.

Industry associations, including the Tissue Paper Committee, Japan Hygiene Products Industry Association, EDANA, and the European Tissue Symposium, shared industry development overviews from broader, more macro perspectives. They provided deep analyses of regional policies, market sizes, and consumer trend characteristics, helping enterprises map the global industry landscape and grasp regionally differentiated opportunities.

Euromonitor, Nielsen, and Kantar Worldpanel also provided multi-dimensional market insights from their respective viewpoints. They offered data support for enterprise product positioning, market strategy adjustments, and consumption trend forecasting, assisting the industry in seizing market opportunities through refined operations.

Highlight 5: Continuous rise in internationalization level and broadening of global perspective

Precise and efficient overseas promotion, invitation, and hospitality services attracted 19 foreign speakers and nearly 100 delegates from overseas, Hong Kong, Macao, and Taiwan regions, which enhanced the international influence of the Forum. With the deepening participation of more international guests, the Forum's global perspective continues to widen, enabling attendees to gain comprehensive insights into the latest global industry dynamics, jointly discuss cutting-edge issues and countermeasures, and promote industry cooperation to deeper levels and broader fields.

Highlight 6: More practical Q&A, and deeper exchanges

During the preparation phase, questionnaire surveys and speaker preview videos were used to accurately collect audience concerns. On-site, a Q&A model combining "moderator guidance + audience questions" was adopted, directly addressing industry pain points and achieving precise problem-solving.

Keynote speech highlights were edited into short video clips featuring 'golden quotes' for online dissemination, strengthening online-offline interaction. Post-event, in-depth interview videos with speakers and delegates continue to be released, promoting deep two-way interaction and ensuring the full exchange of ideas from the Forum.

Highlight 7: More considerate services from the organizer

The iFLYTEK speech recognition system provided real-time subtitles in both Chinese and English. The simultaneous interpretation team prepared thoroughly in advance, delivering accurate and fluent translations on-site, facilitating convenient information access for participants.

The venue was upgraded with an ultra-wide LED screen, and the program flow was meticulously orchestrated. From visual presentation to segment transitions, every detail was refined to create an immersive learning experience for both speakers and attendees.

Video replays of the on-site presentations were made available, allowing attendees to continue their learning after the event.

Photo live-streaming captured highlight moments from the forum in real-time, preserving wonderful memories for participants.