Tmall and JD Trending Category Display Areas

At the 33rd China International Disposable Paper Expo, the Tmall and JD.com trending category display booths made another appearance. Through immersive scene design, brand-exclusive display areas, and investment promotion sharing zones, the booths delivered a distinctive and engaging exhibition experience for visitors.

The Tmall Trending Category Display Booth

l Physical Scenario + Full-Category Display, Upgraded Visiting Experience

On this booth, Tmall partnered with seven tissue paper and hygiene products brands, namely Breeze, Libang, BABO, Hygienix, JAYA Qianjin Jingya, Donglan, and Cotton Shoots. By integrating indoor and outdoor display areas with a dedicated trend-category exhibition zone, the booth showcased the latest products across toilet tissue, facial tissue, cotton soft towels, sanitary napkins, and adult diapers. Visitors were enabled to enjoy a one-stop immersive experience highlighting the appeal and innovation of both tissue paper and hygiene products.

l Brand-Exclusive Display + Investment Promotion Sharing Zone, Empowering Brand Growth

In this edition, the Tmall booth further optimized its layout by developing dedicated brand-exclusive display areas alongside an investment promotion sharing zone. In the brand-exclusive display area, participating brands were able to comprehensively present their flagship products while clearly communicating their unique development philosophies. The investment promotion sharing zone created an efficient communication platform, offering opportunities for in-depth, face-to-face exchanges with Tmall category leaders from home care, personal care, and adult care sectors. This design could help brands expand partnership opportunities and share in the broader industry ecosystem resources.

The JD.com Trending Category Display Booth

Diverse Exhibits + Exclusive Policies to Help Enterprises Expand Online Channels

For this year’s edition, JD.com brought together numerous well-known brands, including Mind Act Upon Mind, Vinda, Breeze, C&S, Botare, Libang, Yusen, Kimbos, Hygienix, Manhua, Sipiao, Udos, Space 7, ElderJoy, Deeyeo, Unifree, Feiyu, Wemile, YUANAI, Zhiyue, Beautiful East, Zhiyue Life, Clever Mom, and C’choice, among others.

During the Expo, JD.com engaged in on-site business matchmaking and negotiations with enterprises, comprehensively introducing its industrial-belt exclusive support programs and new merchant onboarding policies. These initiatives not only reflect JD.com’s strategic focus and in-depth development in the tissue and hygiene products sector, but also provide practical support for enterprises seeking to expand their online sales channels.