At the 32nd China International Disposable Paper Expo (CIDPEX), the Tmall Trend Category booth returned, not only deepening the collaborative development of the tissue paper category but also partnering with Tmall's hygiene products category for the first time. By combining immersive scene setups, full-category product displays, showcases of key brand products and concepts, and an investment and partnership sharing area, the exhibition offered visitors a distinctive and engaging experience.

Physical Scenes + Full-Category Display, Upgrading the Visitor Experience

The Tmall Trend Categories booth collaborated with 11 tissue and hygiene brands, including Breeze, Babo, Libang, Manhua, Deeyeo, Cottonshoots, Minaier, Tianwei, Mayinglong, Elderjoy, and Tutucare. It integrated indoor and outdoor scene display areas with trend category display zones, allowing visitors to immersively experience a full range of products including Toilet Tissue, Facial Tissue, Kitchen Towel, kitchen wipes, Handkerchief Tissue, moisturizing tissues, wet toilet tissue, cotton soft towels, Sanitary Napkins, Adult Incontinent Products, and more, all in one place, showcasing the appeal of "tissue" and "hygiene" products.

Brand-Exclusive Display + Investment & Partnership Zone, Accelerating Brand Growth

This year, the Tmall booth further refined its layout, featuring dedicated brand display areas and a focused Investment and Partnership Sharing Zone. In the brand-exclusive areas, each brand could not only showcase their key products comprehensively but also clearly present their unique development philosophies. The Investment and Partnership Sharing Zone established an efficient communication platform, offering opportunities for in-depth face-to-face exchanges with Tmall's industry leaders in Home Cleaning, Personal Care, Adult Care, and other sectors, helping brands explore cooperation opportunities and share in the ecosystem's resources.

The branded products showcased at the Tmall Trend Category booth not only set consumption and development trends in the tissue and hygiene products sectors but also aim to elevate consumers’ quality of life.